Skip to content
Startup launch checklist

Startup Checklist

1. Brand & domain

7 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Domain + DNSFoundationPre-launchMUSTBuy the domain, put DNS on Cloudflare, set up www + app subdomains$10–15/yrCloudflare sells at wholesale with no markup; keep registrar and DNS in one place
Social handle reservationFoundationPre-launchHIGHClaim the same handle on X, LinkedIn page, GitHub org, YouTube, Reddit, Bluesky, Threads, TikTokFreeReserve even if unused; prevents squatting and keeps the brand consistent
GitHub organisationFoundationPre-launchMEDIUMCreate the org, README profile, pin public repos or SDKsFreeHIGH if dev-tool/API product
Product Hunt maker profileFoundationPre-launchMEDIUMCreate founder profile weeks before launch, follow, comment, upvoteFreeAged profiles with activity launch better than fresh ones
Logo & brand kitFoundationPre-launchHIGHLogo, colours, type, OG image template, social templates$0–15/moGood enough beats perfect for v1
Press kit page (/press)FoundationLaunchLOWLogo files, boilerplate, screenshots, founder bio, contact
  • Static page
Free (time)Journalists, hunters and newsletter writers ask for this
Trademark clearanceFoundationPre-launchMEDIUMSearch USPTO/EUIPO before locking the name; file in main class laterFree search; $250–350/class to fileCheap insurance against a forced rebrand

2. Legal & compliance

8 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Terms of ServiceFoundationPre-launchMUSTGenerate, then tailor to your product, refunds and acceptable useFree–$15/moHave a lawyer skim before first enterprise deal
Privacy PolicyFoundationPre-launchMUSTCover data collected, processors, retention, rightsFree–$15/moMust match the real sub-processor list
Cookie consent (EU/UK)FoundationPre-launchMUSTBanner + preference centre if any EU/UK trafficFree–$10/moSkip only with a cookieless analytics stack and no marketing pixels
DPA / GDPR postureFoundationPre-launchMUSTPublish a DPA, define lawful basis, set a data-subject request process$0–500 one-timeBlocks EU B2B procurement without it
Sub-processor listFoundationLaunchHIGHPublic page listing every vendor that touches customer data
  • Static page
FreeRequired alongside DPA for B2B buyers
Refund / cancellation policyFoundationPre-launchMUSTClear policy that matches the billing provider rulesFreeA Merchant of Record enforces some of this for you
Company + Merchant of Record decisionFoundationPre-launchMUSTDecide own Stripe (you handle tax) vs MoR (Paddle, Lemon Squeezy) that handles VAT/sales taxAtlas $500; MoR ~5%/txnLemon Squeezy is in Stripe "maintenance mode" and steered to Stripe Managed Payments (preview Feb 2026); check before betting on it
VAT / sales tax handlingFoundationPre-launchMUSTMoR handles it; on own Stripe enable Stripe Tax and register past thresholdsIncluded in MoR fee or ~0.5%+Own-Stripe means you register for VAT/sales tax yourself

3. Billing & pricing

7 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Pricing pageFoundationPre-launchMUST2–3 tiers, anchor plan highlighted, annual toggle, FAQ under itFreeOne primary CTA per tier
Trial vs freemium decisionFoundationPre-launchMUSTPick one deliberately, tied to the activation metric—Trial suits sales-assisted; freemium suits PLG virality
Annual discountFoundationPre-launchHIGH15–20% off annual, configured in checkoutFreeImproves cash flow and reduces churn
Failed-payment dunningFoundationLaunchHIGHAuto-retry + email sequence on card declineFree–$99/moRecovers 20–40% of failed payments
Invoices & tax receiptsFoundationPre-launchMUSTAuto-generated compliant invoices with VAT ID fieldIncludedMoR invoices are already tax compliant
Coupon & affiliate codesFoundationFirst 90 daysMEDIUMDiscount codes + trackable referral codes wired before any launch discountFree–$49+/moNeeded before Product Hunt / AppSumo style promos
Revenue analytics (MRR, churn, LTV)FoundationLaunchHIGHLive MRR/churn dashboard from the billing feedFree–$100/moStart with the free one

4. Analytics & attribution

8 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Web analyticsFoundationPre-launchMUSTPrivacy-friendly traffic tracking on site and app$0–14/moPlausible has no free cloud tier; self-host Umami if bootstrapped
Product analytics + session replayFoundationPre-launchHIGHFunnels, retention, replays, feature flagsFree–$250/moMost users stay on the free tier
Heatmaps (lightweight)FoundationLaunchMEDIUMWatch real sessions for UX frictionFreeNo reason to skip
UTM disciplineFoundationPre-launchMUSTNaming convention for source/medium/campaign from day 1; every link you post carries oneFreeRetrofitting UTMs loses attribution history
"How did you hear about us?" fieldFoundationLaunchMEDIUMOpen-text field in signup/onboarding, tracked as an event
  • In-app form + PostHog
FreeCheap cross-check against UTM data
Conversion eventsFoundationPre-launchMUSTInstrument signup, activation, purchase, upgrade, churnFreeDefine before launch, not after
Google Search ConsoleFoundationPre-launchMUSTVerify domain, submit sitemap, watch indexingFreeBest signal for crawl errors
Bing Webmaster ToolsFoundationLaunchMEDIUMVerify + submit sitemap (import from GSC)FreeFeeds Bing, Copilot and some AI answer engines

5. Email

6 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Transactional emailFoundationPre-launchMUSTPassword resets, receipts, alerts from a dedicated providerFree–$20/moNever send transactional mail from the marketing ESP
SPF / DKIM / DMARCFoundationPre-launchMUSTAuth records for every sending domain; DMARC at least p=none with reportsFreeMissing DMARC tanks deliverability under Google/Yahoo bulk-sender rules
Dedicated sending subdomainFoundationPre-launchMUSTSend from mail.yourdomain.com, not the root domain
  • DNS
FreeProtects root-domain reputation
Marketing / newsletter listFoundationPre-launchHIGHProduct updates, launch announcements, drip campaignsFree–$20+/moPick deliverability over price
Onboarding drip sequenceFoundationLaunchHIGH3–5 emails guiding to the "aha" moment, triggered by product eventsIncluded aboveEvent-based beats day-N timers
Lifecycle emails (trial ending, win-back)FoundationFirst 90 daysHIGHAutomated triggers on plan/usage state$0–100+/moBiggest lever on trial-to-paid

6. Support & feedback

6 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Help desk / shared inbox / chatFoundationPre-launchHIGHOne place for support conversations, chat widget on site and appFree–$29+/moIntercom pricing is not for pre-revenue
Knowledge base / docsFoundationLaunchHIGHSearchable help articles and API docsFree–$65+/moMintlify Pro jumps to $450+/mo; stay on free/Docusaurus
Public roadmap & feature requestsFoundationLaunchMEDIUMLet users submit and vote on ideasFree–$79+/moCheck free-tier caps first
ChangelogFoundationLaunchMEDIUMPublic log of shipped changes; reuse for social postsFreeDoubles as retention touchpoint
Status pageFoundationPre-launchMUSTPublic uptime and incident historyFree–$20+/moInstatus jumps $20 to $300 between tiers; verify need
In-app feedback / NPSFoundationFirst 90 daysMEDIUMLightweight survey after activation, not on first visitFree–$49/moTrigger after the aha event

7. Reliability & security

10 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Uptime monitoring + alertingFoundationPre-launchMUSTPing checks for app, API, site; alerts to phone/SlackFreeWire alerts before you need them
Error trackingFoundationPre-launchMUSTCapture and triage exceptions in app and frontendFree–$26/moFree tier covers pre-PMF
Backups + restore drillFoundationPre-launchMUSTAutomated DB backups and one real restore test on the calendar
  • Managed Postgres backups
  • own dump script
Included in DB planUntested backups are not backups
2FA for team, SSO roadmapFoundationPre-launchHIGH2FA on all admin/infra accounts; SSO/SAML when enterprise asksFree–usageEnterprise will ask for SSO early
security.txt + security pageFoundationLaunchMEDIUMPublish /.well-known/security.txt and a /security page (RFC 9116)
  • Static files
FreeSignals seriousness, deters lazy scanners
Vulnerability disclosure processFoundationFirst 90 daysMEDIUMA channel for researchers; free VDP before paid bounties
  • Email alias
  • HackerOne/Bugcrowd VDP
Free–$$Paid bounty is not needed early
SOC 2 timingFoundationFirst 90 daysLOWStart only when a specific enterprise deal requires it$10k–60k/yrDemand-driven, not calendar-driven; Oneleet/Delve bundle pentest + audit
Team password managerFoundationPre-launchMUSTShared vaults for infra and vendor credentials$3–8/user/moNon-negotiable before shared production access
Secrets managementFoundationPre-launchHIGHCentralised env vars and API keys, no .env sprawlFree–$$Prevents the secret-in-git incident
Dependency scanningFoundationPre-launchMEDIUMAuto-alerts on vulnerable packagesFreeTurn on the day the repo is created

8. Website & SEO

12 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Landing page structureFoundationPre-launchMUSTHero with one CTA, social proof, how it works, pricing, FAQ$0–30/moOne primary CTA above the fold
Sitemap.xml + robots.txtFoundationPre-launchMUSTEnsure crawlability; submit sitemap to GSC and Bing
  • Framework built-in
FreeAlso allow AI crawlers you want citations from
OpenGraph + Twitter cardsFoundationPre-launchMUSTCorrect preview image/title/description on every shareable pageFreeTest the actual unfurl on X, LinkedIn, Slack
schema.org SoftwareApplicationFoundationLaunchMEDIUMJSON-LD with offers, category, ratings once real
  • Manual JSON-LD
FreeInclude pricing; add ratings only from real review data
llms.txt + AI citability (GEO)FoundationLaunchMEDIUMCurated /llms.txt, clear product facts on pages, allow AI crawlers in robots
  • Static file
FreeRising in 2026 but no citation guarantee; combine with reviews and comparison pages
Core Web Vitals / fast hostingFoundationPre-launchHIGHLCP under 2.5 s, edge-hosted marketing siteFree–$20/moSlow site kills paid-traffic ROI
Demo video (60–90 s)FoundationPre-launchHIGHProduct walkthrough on homepage and PH listingFree–$15/moCheapest conversion lift on the list
Interactive product demoFoundationLaunchMEDIUMClick-through demo without signupFree–$125+/moReduces signup friction
Comparison pages ("X vs Y")Content / SEOFirst 90 daysMEDIUMOne page per main competitor, honest table, own CTA
  • Manual content
Free (time)High-intent, low-competition queries
Alternatives pages ("Best X alternatives")Content / SEOFirst 90 daysMEDIUMCapture switcher intent; list yourself and real alternatives
  • Manual content
Free (time)Pairs with AlternativeTo/SaaSHub listings
Use-case pagesContent / SEOFirst 90 daysMEDIUMOne page per persona / job to be done
  • Manual content
Free (time)Better long-tail conversion than the homepage
BlogContent / SEOLaunchMEDIUMOwn top-of-funnel content; only if you will publish regularly$0–9/moDo not start unless weekly-ish cadence is realistic

9. Onboarding & activation

7 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Define the activation ("aha") metricFoundationPre-launchMUSTOne measurable event that predicts retention; everything points at itIncludedDrips, tours and checklist all serve this
WaitlistFoundationPre-launchMEDIUMCapture pre-launch demand; optional referral mechanicsFree–$$Only if there is a real gap before launch
Sample / seed dataFoundationPre-launchHIGHPre-populate new accounts so the product is never emptyFree (time)Empty-state churn is real
In-app onboarding checklistFoundationLaunchHIGHGuided first-run steps, each tied to a real activation eventFree–$$Avoid vanity steps
Product toursFoundationLaunchMEDIUMSpotlight tooltips for the first sessionFree–$300+/moDIY until scale justifies a vendor
Welcome-call booking linkFoundationLaunchMEDIUMLet trial users book onboarding timeFree–$$Founder-led onboarding converts best early
Weekly active trackingFoundationFirst 90 daysHIGHCohort retention dashboard; watch WAU/MAU, not signupsIncludedThe number investors and you actually need

10. Growth infrastructure

5 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Affiliate / referral programFoundationFirst 90 daysMEDIUMRecruit affiliates, track commissions; launch after first paying customers$47–99+/moPayouts need revenue first
Testimonials collectionFoundationLaunchMEDIUMAsk for text/video right after activation or upgradeFree–$29+/moReuse on landing, PH, G2
Review-request flowFoundationFirst 90 daysMEDIUMTriggered email asking happy users for G2/Capterra reviews
  • Manual sequence
Free (time)Reviews compound trust and SEO
CRM for outreachFoundationPre-launchMEDIUMTrack leads, partners, press contactsFree–$$HubSpot free is genuinely usable
Social schedulingFoundationLaunchMEDIUMBatch-write and queue launch-week postsFree–$$Pre-schedule the entire launch day

11. Ops

6 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Business bank accountFoundationPre-launchMUSTSeparate business banking from day one
  • Mercury
  • Brex (US); local bank in RS/EU
FreeRequired for MoR/payment onboarding
Accounting / bookkeepingFoundationPre-launchHIGHMonthly books, P&L, runway$0–200+/moBench shut down Dec 2024; verify vendor
Metrics dashboard (5–7 numbers)FoundationFirst 90 daysMEDIUMSingle source of truth: MRR, signups, activation, churn, uptime, cashFree–$$Keep it small
Weekly metrics email to yourselfFoundationFirst 90 daysMEDIUMAutomated digest of MRR, churn, signups, uptimeFree–$20/moForces a weekly look even solo
Cap tableFoundationFirst 90 daysLOWSet up at first SAFE or priced round, not beforeFree early tiersDemand-driven
Investor data roomFoundationFirst 90 daysLOWOnly once actually raisingFree–$$Demand-driven

12. Review & comparison sites

25 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
G2Reviews / ComparisonLaunchMUSTClaim free profile, complete it, run a review-generation campaignFree claim; paid $2.3k–32k/yrG2 acquired Capterra/GetApp/Software Advice (closed Feb 2026); one network now
CapterraReviews / ComparisonLaunchMUSTClaim/verify listing, collect reviews; syndicates to GetApp and Software Advice
  • Gartner Digital Markets portal
Free + optional PPCSame G2-owned network
GetAppReviews / ComparisonLaunchHIGHSame vendor portal as CapterraFree + PPCSyndicated listing and reviews
Software AdviceReviews / ComparisonLaunchMEDIUMSame portal; phone-advisor lead modelFree + PPC/leadsSame network
TrustRadiusReviews / ComparisonFirst 90 daysHIGHClaim and run guided review collectionFree basic; paid ~$30k/yrEnterprise-IT buyer credibility; skip paid pre-PMF
AlternativeToAlternativesLaunchHIGHSubmit and tag yourself as alternative to the leadersFreeDR ~89; also feeds LLM/AI discovery
SaaSHubAlternatives / SaaSLaunchHIGHSubmit, claim, list alternativesFree + optional boostHigh-authority free backlink
SourceForge (business software)Reviews / Business SoftwareLaunchMEDIUMUse the vendor flow, not "create project"; syndicates to SlashdotFree basic; paid placementLegacy traffic still meaningful for dev tools
CrozdeskReviews / SaaSFirst 90 daysMEDIUMSubmit productFree; paid boostsSmall team, lower traffic, easy win
SaaSworthySaaS DirectoryFirst 90 daysMEDIUMSubmit via offerings page, wait for vendor-portal emailFreeSlow approvals reported in 2026
TrustpilotReviewsFirst 90 daysMEDIUMClaim domain, invite customers (50 free invites/mo)Free; Starter $99/moMore consumer-trust than B2B-software specific
CrunchbaseCompany / EntityLaunchHIGHCreate company profile with founders, funding, productFreeEntity signal for press, investors and AI engines
GoodFirms / SoftwareSuggestReviews / ComparisonFirst 90 daysLOWFree profile only; ignore upsell callsFree; paid from ~$300/moIndia/APAC heavy; aggressive sales
PeerSpotReviews / ComparisonOngoingSKIPEnterprise-gated (10+ enterprise customers)Free but gatedNot viable for a new SaaS
StackShareReviews / ComparisonFirst 90 daysMEDIUMCreate a tool profile, publish your own stack, ask users to add you to theirsFreeSite blocks bots (Vercel challenge), so the profile is created by hand; strong for dev tools
Alternative.meAlternativesFirst 90 daysMEDIUMAdd the product and tag yourself as an alternative to the leadersFreeAlternatives pages rank well and feed AI answers
SelectHubReviews / Business SoftwareFirst 90 daysMEDIUMApply as a vendor; their questionnaire wants a lot of feature detailFree listing; paid lead packagesWalks buyers through software selection; leads are B2B and expensive
SiteefyReviews / SaaSOngoingLOWSubmit through "Submit a tool"Free; paid fast-trackCompares AI tools, SaaS and digital services
spotSaaSReviews / SaaSOngoingLOWCreate a vendor profile and ask for the first reviewsFreeSaaS comparisons by category
TechImplyReviews / Business SoftwareOngoingLOWSubmit the software into the right categoryFree; paid placementIndian business-software catalogue; site sits behind a Cloudflare check
SaasGeniusReviews / SaaSOngoingLOWAdd the product and request a reviewFreeSaaS reviews and comparisons
AppAggAlternatives / SaaSOngoingLOWAdd the app (aggregates App Store, Play and web)FreeAggregates apps from every store; has a check before submission
eBoolAlternativesOngoingLOWAdd the product as an alternative to existing toolsFreeSmall alternatives catalogue; quick to submit
B2SaasReviews / SaaSOngoingLOWSubmit the tool into category comparisonsFreeLow traffic; worth it for the link only
Tool BattlesReviews / ComparisonOngoingSKIPWait - the site is under maintenanceFreeCheck later; on 2026-09-16 it returns "Site is undergoing maintenance"

13. Integration marketplaces

14 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
ZapierIntegration MarketplaceFirst 90 daysMUSTBuild triggers/actions on your API, publish; 90-day Beta tag after approvalFree to listRequires REST API + OAuth/API key; ~9,000 apps in directory
MakeIntegration MarketplaceFirst 90 daysHIGHBuild with the App SDK, submitFree to listStrong EU/agency user base
n8n community nodeIntegration MarketplaceFirst 90 daysMEDIUMPublish an npm node; since May 2026 via GitHub Action with provenance, MIT licenceFreeFast-growing self-hosted and AI-agent audience
MCP server + registriesAI Agent DistributionFirst 90 daysHIGHShip an MCP server, publish server.json to the official registry, claim on mcp.so, Smithery, GlamaFreeThe 2026 equivalent of app-store SEO for AI agents; list on all
Slack App DirectoryIntegration MarketplaceFirst 90 daysHIGHMinimal OAuth scopes, AI data-use disclosure, submit for reviewFreeEnhanced review for broad scopes
Chrome Web StoreApp StoreFirst 90 daysHIGHShip an extension if the product has any browser use case$5 one-timeCheapest distribution channel; MV3 + privacy policy required
WordPress plugin directoryApp StoreFirst 90 daysMEDIUMGPL plugin, human-readable code, manual first reviewFreeHIGH if your users run WordPress sites
Shopify App StoreApp StoreFirst 90 daysMEDIUMCompliance webhooks, Shopify Billing, 2–4 week review0% to $1M/yr, then 15%HIGH only if e-commerce relevant
HubSpot App MarketplaceIntegration MarketplaceFirst 90 daysMEDIUMPublic app on current platform version; certification at 60+ installsFreeHIGH for sales/marketing SaaS
Google Workspace MarketplaceIntegration MarketplaceOngoingMEDIUMOAuth verification, working add-on, correct scopesFree; CASA fee for sensitive scopesOnly if the product lives in Gmail/Sheets/Drive
GitHub MarketplaceIntegration MarketplaceOngoingMEDIUMList a GitHub App or Action5% transaction feeDev-tool SaaS only; lighter review in 2026
AWS / Azure MarketplaceCloud MarketplaceOngoingLOWSaaS listing with metering/billing integrationNo listing fee; ~3% feeHIGH only once enterprise buyers ask to buy through cloud commit
Salesforce AppExchange / Atlassian MarketplaceIntegration MarketplaceOngoingLOWOnly when customers in those ecosystems askVariesSlow/expensive (Salesforce) or niche (Atlassian)
AllThingsDev.coIntegration MarketplaceOngoingLOWPublish the API on the marketplace if the product has a public APIFree; revenue shareAPI marketplace with subscriptions and monetisation

14. Deals & perks

3 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
AppSumo lifetime dealDeal ChannelOngoingLOWOnly as a deliberate cash/testimonial play~60% to AppSumoHeavy support load from lifetime users; margin damage if COGS scale
Dealify / SaaS MantraDeal ChannelOngoingLOWSmaller LTD marketplaces30–40% rev sharePitchGround stopped new SaaS LTDs in 2025
Startup perk programs (get listed)PartnershipOngoingMEDIUMList your own discount in perk bundles if you sell to startupsFreeOnly once you have a real free/discount tier

15. Launch platforms & directories

54 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Launch assets packLaunch PrepPre-launchMUSTTagline under 60 chars, 3–5 screenshots or GIF, 30–60 s demo video, square logo, founder first comment, OG imageFree (time)Every platform below asks for the same pack; make it once
Product HuntLaunch / DiscoveryLaunchMUSTLaunch 12:01 am PT Tue–Thu, engage all day, real comments not just upvotes; 4–6 week warm-upFreeEditorial "Featured" gate decides real reach in 2026; never buy upvotes
Hacker News – Show HNCommunity / LaunchLaunchHIGHTitle "Show HN:", product must be try-able without signup wall, technical founder story in first commentFreeEffectively one shot; nofollow but huge referral spike if it lands
SaaSHubAlternatives / SaaSLaunchMUSTCreate listing, list your alternatives, use the free "submit to 110 directories" toolFree; Featured $99/moDR 70+; also covers the long tail of small directories in one go
Startupfa.meStartup DirectoryLaunchHIGHFree account, enter URL, AI auto-fills, badge + ~7 day reviewFree; $19/mo or $149/mo tiersConfirmed live Sept 2026; not startupfa.st
PitchWallLaunch / DiscoveryLaunchHIGHSubmit, pick launch date, review queueFree; paid featuredAbsorbed BetaPage (now redirects here); excludes agencies
PeerPushLaunch / DiscoveryLaunchHIGHSubmit; free tier needs reciprocal link and ~1 month wait, or $35–39 instantFree or $35–39New 2025; structured data feeds AI assistants
StartupBaseLaunch / DiscoveryLaunchHIGHSubmit; free = badge + 4–5 week queue, or pay to scheduleFree or $39+DR 73+; product must be under 1 year old, no signup wall
FazierLaunch / DiscoveryLaunchHIGHSubmit; free = reciprocal link + ~30 day review, paid = scheduledFree or $29/$49/$139Self-reported 750K visits/mo
BetaListLaunch / DiscoveryPre-launchMEDIUMSubmit pre-launch or early product; editorial review~$39 (refund if rejected)Best while still "beta"; ~200K visits/mo
UneedLaunch / DiscoveryLaunchMEDIUMSubmit; free tier needs score ≥20 for dofollow and ~5 month queue, or $15–30 skipFree or $14.99/$29.99Free dofollow not guaranteed despite marketing
MicroLaunchLaunch / DiscoveryLaunchMEDIUMSubmit to free queue or Pro to skipFree or $39DR 63; Pro capped at 40 slots/month
Peerlist LaunchpadLaunch / DiscoveryLaunchMEDIUMVerified profile, weekly launch Mon–SunFreeDev/design-skewed audience
Dev HuntLaunch / DiscoveryLaunchMEDIUMGitHub login, submit, queueFreeHIGH for dev tools, LOW for B2C
Indie Hackers – ProductsCommunity / LaunchLaunchMEDIUMAdd product with founder story and revenue if publicFreeNofollow; value is the community, not the link
LaunchIgniterLaunch / DiscoveryLaunchMEDIUMSubmit or auto-import from PH/PeerlistFree (top-3 dofollow) or $12–15Cheap backlink add-on
Aura++Launch / DiscoveryLaunchMEDIUMSubmit, pick tierFree or ~$29Backlink play, not a traffic firehose
RankInPublicLaunch / DiscoveryLaunchMEDIUMSubmit to queue; 1v1 community-voted matchesFreeNew 2026, grew on X; unproven at scale
Launching NextStartup DirectoryFirst 90 daysMEDIUMSingle form, moderatedFree or $99 fast reviewDR ~52, low traffic; pure SEO play
Startup RankingStartup DirectoryFirst 90 daysLOWCreate or claim profile; 60-day queueFree or $99 skipDeclining traffic
F6SStartup EcosystemFirst 90 daysMEDIUMCompany profile; use for accelerators/grantsFreeNot a launch-day traffic driver
Wellfound (AngelList)Company / EntityFirst 90 daysMEDIUMCompany profile; hiring and investor visibilityFreeDR ~78; not a launch flow
StartupBlinkStartup EcosystemOngoingLOWAdd company to the global mapFreeLegitimacy signal only
Tiny StartupsStartup DirectoryOngoingLOWBasic listing; rank is paidFree; rank from ~$69Ranking is bought, not earned
TinylaunchLaunch / DiscoveryOngoingLOWWeekly queue ranked by upvotesFree or $39Dofollow only for top-3 or Premium
Startup StashStartup DirectoryOngoingLOWSubmit, manual reviewFreeNofollow resource directory
ToolfolioSaaS DirectoryOngoingLOWPaid listing only$150 one-timeUnverified traffic
LobstersCommunity / LaunchOngoingSKIPInvite-only; self-promo under 25% of activityFreeOnly for deeply technical products with an invite
OpenAlternativeAlternativesOngoingSKIPOnly genuinely open-source productsFreeClosed-source ineligible
Killer StartupsStartup DirectoryOngoingSKIPFlagged as spammy, refund complaintsFree + paidNot worth the time
BetaPage / Betafy / LaunchToday / SaaS BeeStartup DirectoryOngoingSKIPDead or renamed: BetaPage redirects to PitchWall, Betafy dead since ~2020, LaunchToday is a naming collision, SaaS Bee does not exist
  • —
—Remove from any older checklist
SideProjectorsStartup DirectoryLaunchMEDIUMList the project (showcase works, not only for sale)Free; paid placementMarketplace to buy and sell side projects; audience is indie makers
Nick LaunchesLaunch / DiscoveryLaunchMEDIUMSubmit the product; gives a dofollow backlinkFreeLaunch platform for builders; quick review
Startup BufferStartup DirectoryFirst 90 daysMEDIUMSubmit through "Submit" (account required)Free; paid fast-trackWorldwide startup directory; site sits behind a Cloudflare check
OpenHuntsLaunch / DiscoveryLaunchMEDIUMSubmit the product and collect upvotesFreeProduct Hunt style board, open to everyone
Make.rsCommunity / LaunchLaunchMEDIUMCreate a profile and post what you are buildingFreeWhere makers show what they have built
StartupInspireStartup DirectoryOngoingLOWSubmit the startup to the galleryFree; paid placementStartup gallery used for design inspiration
CtrlAlt.CCLaunch / DiscoveryOngoingLOWSubmit a tool that makes startup life easierFreeCurated tools that fly under the radar
HrefgoLaunch / DiscoveryOngoingLOWSubmit the product for a listing and a backlinkFree; paid fast-trackAI product directory with launches
Startups.fyiStartup DirectoryOngoingLOWSubmit the business with revenue (they ask for numbers)FreeShows online businesses and what they earn
Website HuntLaunch / DiscoveryOngoingLOWSubmit the site to the daily pickFreeDaily pick of interesting sites
Scout ForgeLaunch / DiscoveryOngoingLOWSubmit the app for a reviewFreeReviews of new apps for early adopters
10wordsLaunch / DiscoveryOngoingLOWDescribe the product in ten words and submitFree; paid fast-trackApps described in ten words or less
1000.toolsDirectoryOngoingLOWSubmit the tool to the indie makers listFreeA list of 1,000 indie hacker tools
WebCurate.coDirectoryOngoingLOWSubmit the tool to the curated listFreeOver 1,600 useful tools
Awesome IndieStartup DirectoryOngoingLOWSubmit a micro startup built without a teamFreeProducts by indie makers and small teams
AppRaterLaunch / DiscoveryOngoingLOWSubmit the app to the daily pickFreeDaily app recommendations
Twelve ToolsDirectoryOngoingLOWSubmit the tool to the daily list of twelveFree; paid fast-trackTwelve tools a day; quick review
LaunchBoard.devLaunch / DiscoveryOngoingLOWSubmit the product to the launch boardFreeLaunch platform for products
GrowthBoostersDirectoryOngoingLOWSubmit a tool for startups and foundersFreeSite blocks automated calls; submit by hand
MarketerTools.coDirectoryOngoingLOWSubmit if the tool is for marketingFreeDirectory of marketing tools
ProdpapaDirectoryOngoingLOWAdd the product to the startup catalogueFreeTools for startups, businesses and sole traders
Micro Saas ExamplesStartup DirectoryOngoingLOWSubmit the micro SaaS with the story and the numbersFreeExamples of micro SaaS products
e-SideHustlesDirectoryOngoingSKIPOnly if you target the side-hustle audienceFreeSide hustle and work-from-home directory; not a SaaS audience

16. Communities

21 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Warm up accounts before launchCommunityPre-launchMUST2–4 weeks of genuine comments on Reddit, Indie Hackers and X before any launch post; cold accounts get flagged everywhereFreeKarma/age gates are real on r/SaaS and similar
r/SideProjectCommunityLaunchMUSTPost a demoable launch with screenshots and context; comment on others between postsFreeMost promo-friendly startup subreddit
r/SaaSCommunityLaunchHIGHOne substantive post (story, metrics, lesson), plugs only in pinned thread, 5:1 comment-to-post ratioFreeAccount age / karma gate reported; confirm rules in-app
r/indiehackersCommunityLaunchHIGHOne "SHOW IH" flair post per product, framed as feedback request, proof for revenue claimsFreeDistinct from indiehackers.com
r/microsaasCommunityLaunchHIGHBuild/lesson posts with backstory, stack and numbersFreeBare links get removed
r/startups + r/Entrepreneur (promo threads)CommunityLaunchMEDIUMPromo only in the monthly "Share Your Startup" (r/startups) and weekly promo thread (r/Entrepreneur); otherwise give adviceFreeFlair required on r/startups
r/EntrepreneurRideAlongCommunityFirst 90 daysMEDIUMJourney posts with real numbersFreeNo written rule found; keep promo under ~10%
Niche subreddits of your buyersCommunityOngoingHIGHFind 3–5 subs where your buyers ask questions; answer weekly, product only when askedFreer/smallbusiness bans SaaS promo outright; r/webdev only Showoff Saturday
Indie Hackers forumCommunityLaunchHIGH1–2 build-in-public posts per week, milestone posts, product pageFreeFounder-owned again since 2023; link-only posts get downvoted
WIP.coCommunityOngoingMEDIUMDaily/weekly ship log; product in profile onlyFreemiumAccountability culture, not a promo board
MicroConf ConnectCommunityFirst 90 daysHIGHApply once; engage in stage channels and AMAs; explicitly pitch-free$49/mo or $499/yrBest bootstrapped-SaaS founder network
RevGeniusCommunityFirst 90 daysHIGHJoin free Slack; consider Demo Day sponsorship for sales/RevOps buyersFree; paid sponsorship~60K members
SaaS Growth Hacks (Facebook)CommunityFirst 90 daysMEDIUMValue posts; self-promo only on "Special Offer Fridays"Free31K+ members
Online Geniuses (Slack)CommunityFirst 90 daysMEDIUMJoin; use hiring and resource channels; marketers/SEO audienceFree + paid Elite53K+ members
Trends.vc / Demand Curve / Superpath / Exit FiveCommunityOngoingMEDIUMSubscribe to newsletters; pay for the one community that matches your GTM (content → Superpath, B2B marketing → Exit Five)Free–$50/moPick one, not all
GrowthMentorCommunityFirst 90 daysMEDIUM1:1 calls with growth mentors on distribution strategy$255/quarterNot a broadcast channel
Dev.to / Hashnode (dev tools only)CommunityOngoingMEDIUMOne real tutorial every 1–2 weeks; cross-postFree–$5/moLOW for non-developer products
QuoraQ&A CommunityOngoingMEDIUM2–4 detailed niche answers per month, disclose affiliationFreeStill cited by AI answer engines
Stack Overflow / Stack ExchangeQ&A CommunityOngoingLOWOnly with real expertise; links under 10% of activityFreeTraffic down ~76% since 2022
Furlough / Indie Worldwide / PavilionCommunityOngoingSKIPFurlough pivoted to web3, Indie Worldwide redirects to Ramen Club (verify), Pavilion is for enterprise GTM execs only
  • —
—Remove from older lists
SlashdotCommunityLaunchMEDIUMSubmit through "Submit Story" if the topic is genuinely technicalFreeEditors pick by hand; only a real technical story gets through, not an ad

17. Social channels

8 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
X – build in publicSocial / CommentsPre-launchMUST1–3 posts/day, weekly recap with numbers, links in replies not in posts, 10–15 useful replies/dayFree; Premium ~$8/moLink posts lose reach; "Build in Public" Communities shut down May 2026
LinkedIn – personal profileSocial / CommentsPre-launchMUST2–5 posts/week from the founder profile, 5–10 quality comments/day, reply to every comment; company page as mirrorFreeHashtag stuffing is dead; expertise-led posts work
YouTube – long-form demosSocial / CreatorLaunchHIGHOne how-to/demo per 1–2 weeks targeting job-to-be-done keywords; 3–5 comments/day on niche videosFreeSecond-largest search engine; videos rank in Google
YouTube ShortsSocial / CreatorFirst 90 daysMEDIUM2–3 per week cut from long-formFreeRepurpose, do not create separately
ThreadsSocial / CommentsFirst 90 daysMEDIUMRepost X content 3–5 per week; join topic CommunitiesFree500M MAU, link penalty removed Sept 2025
TikTokSocial / CreatorOngoingMEDIUMOptional for B2B; 3–5 native-feeling clips/week if buyers are SMB/creatorsFreeLOW if enterprise; US algorithm differs from global since Jan 2026
BlueskySocial / CommentsOngoingLOWCross-post 3–5 per week; not an acquisition channelFreeMAU down ~52% from peak by mid-2026
Instagram ReelsSocial / CreatorOngoingLOWReuse clips only if buyers are SMB/creatorsFreeNo B2B SaaS ROI evidence

18. Press & newsletters

12 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
Product Hunt newsletterNewsletterLaunchHIGHLaunch well, then email editorial@producthunt.co with the storyFreePicks from strong launches
Featured.com (owns HARO)PR / Expert QuotesFirst 90 daysHIGHRespond to journalist and podcast requests with founder expertise; earns mentions and backlinksFree; paid $19–99/moConnectively (old HARO) died Dec 2024; brand relaunched here Apr 2025
QwotedPR / Expert QuotesFirst 90 daysHIGHFree expert profile, respond to relevant queries weeklyFree; paid ~$149/moConfirmed active
SourceBottle / MentionMatchPR / Expert QuotesOngoingMEDIUMCreate profiles, respond to call-outsFreePressPlugs does not exist; remove
Podcast guestingPR / PodcastsFirst 90 daysMEDIUMGuest profile; pitch 5 niche shows/month with a specific episode angleFree–paidMatchMaker.fm unverified
Console.dev (dev tools)NewsletterLaunchHIGHEmail hello@console.dev with the selection criteria in mind; pre-1.0/beta toolsFree editorialOnly for developer tools
Changelog News (dev/OSS)NewsletterLaunchMEDIUMSubmit framed as dev/OSS news, not commercialFree; paid sponsorship~26K subscribers
The Rundown AI / Ben's Bites (AI products)NewsletterLaunchMEDIUMSubmit to "Trending Tools" (support@therundown.ai); Ben's Bites only if AI-relevantFree mention; paid sponsorshipOnly for AI products
Regional startup media (EU)PressLaunchMEDIUMTech.eu "Pitch Your Startup" form, EU-Startups submit page, BetaKit (Canada only)Free (EU-Startups fee unverified)Sifted and TechCrunch only with a newsy hook (funding, notable customer)
Serbia / Balkans mediaPressLaunchHIGHPitch Netokracija via contact form; engage Startit.rs through events and social; DSI (dsi.rs) for programs, not pressFreeICT Hub is an accelerator, not media; "StartupCafe" does not exist for Serbia
Paid newsletter sponsorshipsNewsletterOngoingLOWOnly once unit economics are known; TLDR ~$3–18K per placement (indicative)$3K–18K/placementSkip pre-traction
Dead / not a channelPressOngoingSKIPThe SaaS Weekly (dead 2020), SaaS Roundup (unverifiable), Connectively (dead), Startup Digest (Techstars, not launch), Lenny's Newsletter (no pitches), Wikipedia (do not attempt pre-traction)
  • —
—Remove from older lists

19. Content & outreach plays

18 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
"X alternatives" listicle outreachSEO OutreachFirst 90 daysHIGHSearch intitle:"alternatives to" [competitor]; use the listicle's "suggest a tool" form first, then email a factual correction + free accountFreeBest ROI outreach for new B2B SaaS
"Best [category] tools" articlesSEO OutreachFirst 90 daysHIGHBuild a 100-result prospect list; pitch inclusion where the feature set fitsFree (time)Lead with a specific differentiator
Integration partner pagesContent / SEOFirst 90 daysHIGH/integrations/[partner] pages + listing in the partner's marketplace (Zapier, HubSpot, Slack)
  • Own site
Free (time)Marketplace backlink + high-intent referral traffic
Free tool / lead magnetProduct-ledFirst 90 daysHIGHOne narrow, server-rendered free tool; gate deep results behind email
  • Own stack
Medium (dev time)Must be crawlable by AI bots too
AI answer engines (GEO)Content / SEOLaunchHIGHServer-rendered pages, allow GPTBot/PerplexityBot/Google-Extended in robots.txt, front-load direct answers, earn third-party mentions (Reddit, reviews)Freellms.txt mostly ignored by engines; mentions and reviews move the needle
Cold email (compliant)OutboundFirst 90 daysHIGHSeparate sending domains, SPF/DKIM/DMARC, one-click unsubscribe (RFC 8058), complaint rate under 0.3%, warm-up$30–300/moGmail rejects non-compliant bulk mail outright since Nov 2025
LinkedIn outreachOutboundFirst 90 daysHIGH~100 personalised connection requests per week; comment before you DMFree–$100/moCap varies by account trust
YouTube reviewer / creator outreachAffiliate / CreatorFirst 90 daysMEDIUMSearch "[category] tools 2026" reviews; offer free account + affiliate; disclose per FTCFree + commissionPair with affiliate program
Affiliate & partner networksAffiliate / CreatorFirst 90 daysMEDIUMRewardful/FirstPromoter early; PartnerStack/Impact only past ~$5M ARR$47–99/mo + commissionDo not over-build before ~$500K ARR
Agency / reseller partnershipsAgency PartnershipFirst 90 daysMEDIUM5–10 hand-picked agencies, 15–30% recurring commission, internal-use accounts
  • CRM
Free + commissionAgencies managing many client accounts scale best
Co-marketing with complementary SaaSPartnershipOngoingMEDIUMJoint webinars, co-authored guides, newsletter swaps
  • —
FreePick partners with the same buyer, different job
Guest postsSEO OutreachOngoingMEDIUMOnly real-traffic editorial sites; avoid "guest post pricing" link farms
  • —
Free–paidStill works but rarely the most effective
Programmatic SEO (careful)Content / SEOOngoingMEDIUMUnique data per page, hand-written intro, one distinct task per page
  • Own stack
MediumGoogle March 2026 core update targets "scaled content abuse"; naive pSEO lost 60–90%
Template galleries (Notion, Figma)DistributionOngoingMEDIUMPublish a useful template that leads to the productFreeFits productivity/design-adjacent products
Open-source freemiumProduct-ledOngoingLOWFree self-hosted core + managed cloud; only if the product suits itDev-heavyn8n, Cal.com, PostHog pattern
GitHub awesome-listsDirectoryOngoingLOWPR to relevant awesome lists; awesome-selfhosted is FOSS-onlyFreeIrrelevant for closed SaaS unless a niche list exists
Expert roundupsContentOngoingLOWRelationship-building only, not for ranking
  • —
FreeDevalued as thin content
"Built with" directoriesDirectoryOngoingLOWClaim StackShare profile; BuiltWith Trends for competitor research onlyFreeStackShare is a static archive since FOSSA acquisition (2024)

20. AI tool directories

45 tasks
ItemPhasePriorityWhat to doRecommended toolsCostStatusNotes
There's An AI For ThatLaunch / DiscoveryLaunchHIGHSubmit through the header button; prepare a short description of the task it solvesFree; paid fast-trackLargest AI catalogue by traffic; submission needs a clear task the tool solves
FuturepediaLaunch / DiscoveryLaunchHIGHSubmit through "Submit tool"Free; paid fast-trackLarge AI catalogue; the free queue takes weeks
ToolifyLaunch / DiscoveryLaunchMEDIUMSubmit through the Submit form (account required)Free; paid fast-trackLarge AI catalogue and GPT store
FutureToolsLaunch / DiscoveryLaunchMEDIUMSubmit through "Submit a tool"FreeCurated AI catalogue run by Matt Wolfe
TopAI.toolsLaunch / DiscoveryFirst 90 daysMEDIUMSubmit through "Submit your AI tool"Free; paid fast-trackAI catalogue with solid traffic
SupertoolsLaunch / DiscoveryFirst 90 daysMEDIUMSubmit the tool; part of The Rundown AI newsletterFreeAttached to a large AI newsletter
Dang.aiLaunch / DiscoveryFirst 90 daysMEDIUMSubmit through the Submit formFree; paid fast-trackAI catalogue with listing verification
SaaS AI ToolsLaunch / DiscoveryOngoingLOWSubmit the tool; they also publish daily AI newsFreeGenerative AI tools and news
Toolio.aiLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreeAI and tech tools in one place
Tap4.aiLaunch / DiscoveryOngoingLOWSubmit the tool (230+ categories)FreeOver 2,000 AI tools
aitools.fyiLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreeAI tools for shipping projects faster
aitoolnetLaunch / DiscoveryOngoingLOWSubmit the tool (site sits behind a Cloudflare check)FreeAI catalogue organised by task
LunarListLaunch / DiscoveryOngoingLOWCheck the domain before submitting - it did not respond on 2026-09-16FreeCurated AI tools; domain not confirmed
OpenToolsLaunch / DiscoveryOngoingLOWSubmit the tool; the catalogue holds over 2,500 toolsFreeAI tools, models and agents
aiTreeLaunch / DiscoveryOngoingLOWSubmit the tool for business useFreeSearch AI tools by business need
AixploriaLaunch / DiscoveryOngoingLOWSubmit the tool (site is also in French)Free; paid fast-trackLarge French AI catalogue
AI Tools DirectoryLaunch / DiscoveryOngoingLOWSubmit the tool to the libraryFreeGeneral AI catalogue
AI ParabellumLaunch / DiscoveryOngoingLOWSubmit the tool for a listing and a reviewFreeAI catalogue with reviews
AICenter.aiLaunch / DiscoveryOngoingLOWSubmit the tool into the right collectionFreeCollections of AI tools by purpose
AIcyclopediaLaunch / DiscoveryOngoingLOWSubmit the tool to the encyclopediaFreeEncyclopedia of AI tools and podcasts
All GPTsLaunch / DiscoveryOngoingLOWSubmit only if you have a GPT or a GPT Store listingFreeThe largest list of GPTs
AI ToolboardLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogue (3,900+ tools)FreeSimple AI catalogue
Foundr AILaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreeAI catalogue built around simplicity
TrendingAIToolsLaunch / DiscoveryOngoingLOWSubmit the tool to the listFreeCatalogue of trending AI tools
NaNAI.toolsLaunch / DiscoveryOngoingLOWSubmit the tool to the databaseFreeAI tools database
AI Agents DirectoryAI Agent DistributionOngoingLOWSubmit only if the product is an AI agent or works with agentsFreeAI agents directory; pairs with the MCP listing
WhatTheAI.techLaunch / DiscoveryOngoingLOWSubmit the tool to the free collectionFreeCollection of free AI tools
Productivity DirectoryDirectoryOngoingLOWSubmit if the tool fits productivityFree; paid fast-trackProductivity tools directory
EliteAI.toolsLaunch / DiscoveryOngoingLOWSubmit the tool; curated, they check qualityFree; paid fast-trackCurated AI catalogue with solid traffic
Awesome AI Tools (GitHub)DirectoryOngoingLOWOpen a pull request with your tool
  • Awesome AI Tools (GitHub)
FreeAwesome list on GitHub; the PR is reviewed by hand
Nextool AiLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreePositions itself as "the Product Hunt for AI"
ToolsPedia.ioLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreeAI tools, apps and software
Openpedia.ioLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreeFast-growing AI catalogue
AI to GrowLaunch / DiscoveryOngoingLOWSubmit the tool for startup growthFreeHand-picked AI tools for growth
CyberSecToolsDirectoryOngoingLOWSubmit only if the product is in cybersecurityFreeLargest curated directory of security tools
SaaSBabaLaunch / DiscoveryOngoingLOWSubmit the tool or a dealFreeGenerative AI tools, micro SaaS and deals
NexusAi TechnologyLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreeAI tools, software and workflows
FindAiToolsLaunch / DiscoveryOngoingLOWSubmit the tool (B2B focus)FreeOver 19,000 AI tools for B2B
aitoolslist.ioLaunch / DiscoveryOngoingLOWSubmit the tool to the ranked listFreeAI tools ranked by use case
All The AI ToolsLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreeGeneral AI catalogue
ToolList.aiLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreeCatalogue of AI solutions
AI TOP HUBLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreeCatalogue of AI tools, SaaS and apps
Tool SummaryLaunch / DiscoveryOngoingLOWSubmit the tool to the catalogueFreeSmall AI catalogue
Neeed DirectoryLaunch / DiscoveryOngoingLOWSubmit the tool; it has a public API and an MCP serverFree; paid premium profileAstracia already pulls this catalogue (source "neeed"); the premium profile adds highlights, FAQ and a promo code
Unconfirmed AI catalogues (check first)DirectoryOngoingSKIPCheck the sites are alive before submitting: Theres An AI, Distopai, GetByte
  • Unconfirmed AI catalogues (check first)
FreeOn 2026-09-16 the domains did not answer or were not what the name suggests (GetByte is a Brazilian API service, not a catalogue)

Browse by category