Steven van Vessum 🇪🇺🇺🇦

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Marketing Chronicles Newsletter
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Retold founder accounts from startups in the same topic, each linked to the original.

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ConvertKit's $5,020 MRR in 2015 is not the 2020 ARR clock Nathan Barry's March 2015 essay records ConvertKit at $5,020 monthly recurring revenue after 26 months and $55k invested; a later year-in-review he wrote for 2020 states ARR grew from $19.83 million to $25.85 million, a
Justin Duke’s 2021 review peaked at $10,105 MRR, not a $392k year Justin Duke’s 25 December 2021 year-in-review states Buttondown peaked at $10,105 MRR, ended the year south of that peak, and logged 23 million emails sent. He did not state $392,000 for the year in that post. The angle
Damon Chen posted $100,000 ARR after nine months of building Testimonial in public Damon Chen says he launched Testimonial.to on Product Hunt and Indie Hackers in December 2020 with a $199 lifetime deal, quit after hitting $1,000 MRR in March 2021, and on 5 October 2021 wrote that the project had just
Tim Soulo says bootstrapped Ahrefs crossed $100 million ARR without a sales team stack Tim Soulo, Ahrefs' first marketer and later CMO, has said in his own LinkedIn words that bootstrapped Ahrefs crossed $100 million ARR, and in a Dreamdata interview he described expert content, YouTube from his first mont

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