Optibase

About the startup

Optibase is an A/B testing and experimentation platform built for modern websites, helping teams improve conversion rates without relying on guesswork. It allows you to test different versions of your pages, including headlines, layouts, pricing, and full page variations - by splitting traffic and measuring what actually drives revenue. Instead of making changes based on intuition, teams can validate decisions using real user behavior. Optibase is designed to be lightweight and easy to implement, especially for Webflow and no-code environments, so marketing and growth teams can launch experiments without heavy enginnering support. Beyond testing, Optibase includes built-in heatmaps and session recordings, giving you insight into how users interact with your site, where they drop off, and what's preventing them from converting. This helps you identify high-impact opportunities and prioritize what to test next. The goal is simple: make experimentation a consistent, repeatable process and not something teams only do occasionally, and help turn small insights into measurable growth over time.