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Ghost — Startup Profile
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Ghost

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Marketing & ContentEstimated

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About the startup

Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Alternatives to Ghost

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WordPress

WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Wix App

Discover a new way to manage your website, business and blog

SquareSpace

Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

Grav

The modern open source flat-file CMS

Jekyll

Jekyll is a simple, blog aware, static site generator.

Drupal

Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cook

Joomla

Joomla! is the mobile-ready and user-friendly way to build your website. Choose from thousands of features and designs. Joomla! is free and open source.

Medium

Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

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Selected by category and available use-case details. A topic match does not establish equivalent features.

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GumGum

GumGum is an in-image advertising platform for publishers, marketers, agencies and brands.

Visualizeeai

Ideas. Rendered Fast.

Postcrest

Meet Postcrest: the all-in-one AI content creation platform to produce stunning visuals, engaging videos, immersive audio, and compelling text, all with one streamlined tool. Say goodbye to multiple software and hello to

SupplyConnect PRO

SupplyConnect PRO is a data publishing and integrated marketing system that allows to create a product content database that contains marketing text, product attributes, product images, searchable keywords, print informa

BrokenLinkCheck

Free Broken Link Checker / Online Dead Link Checking Tool - find bad hyperlinks

AdThrive

AdThrive is an ad optimization solution just for bloggers.

Recently added in Marketing & Content

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Added to this directory in the past 30 days. Dates refer to the directory listing, not the product launch.

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PensionHunter

We trace pensions that sit in your name in other countries.

Hiquill

The blog that keeps publishing after you get busy

CheckAIContent

Detect AI-generated text from ChatGPT, Gemini, and Claude in

Spico

AI head of marketing working 24/7

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Profile

SaaS Report

YouTube · 1K subscribers

Edward Sturm

SEO, digital marketing, organic social media marketing, growth hacks, and founder stories.

What a Story - The Video Partner for SaaS & AI

Welcome to What a Story, your go-to partner for premium explainer videos and product demo videos specifically designed for SaaS, Tech and AI companies.

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Sanjeev NC | SaaS & AI Tamil

YouTube · 21K subscribers

Alston Antony - AI SEO Expert

YouTube · 4K subscribers

AI Marketing & Creator Tools

YouTube · 1K subscribers

Founder stories from Marketing & Content startups

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Retold founder accounts from startups in the same category, each linked to the original.

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Ghost crossed $10M ARR as a non-profit. Publisher revenue on Ghost is a different pile

John O'Nolan wrote in March 2026 that Ghost crossed $10M ARR as a bootstrapped non-profit foundation, while indie publishers earned about $130M using the software. That ARR is Ghost's own recurring business. An earlier e

Buffer's first paying customer arrived four days after a seven-week build

Joel Gascoigne validated Buffer with a two-page landing flow, spent seven weeks of evenings and weekends on a minimal product, launched on 30 November 2010, and recorded a first paying customer within four days.

ConvertKit's $5,020 MRR in 2015 is not the 2020 ARR clock

Nathan Barry's March 2015 essay records ConvertKit at $5,020 monthly recurring revenue after 26 months and $55k invested; a later year-in-review he wrote for 2020 states ARR grew from $19.83 million to $25.85 million, a

Justin Duke’s 2021 review peaked at $10,105 MRR, not a $392k year

Justin Duke’s 25 December 2021 year-in-review states Buttondown peaked at $10,105 MRR, ended the year south of that peak, and logged 23 million emails sent. He did not state $392,000 for the year in that post. The angle

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Subcategories in the same part of the directory, with the number of listed products.

Category

SEO & search visibility

7,417 listed products

Social media & influencer marketing

1,518 listed products

Writing & copywriting

1,399 listed products

Email & newsletter marketing

1,162 listed products

Content marketing & CMS

837 listed products

Advertising & campaign management

571 listed products

Reputation & review management

485 listed products

Conversion optimization

446 listed products