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Underdog.io — Startup Profile
Startup

Underdog.io

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Lifestyle & TravelEstimated
0 Momentum score
Signals per week, last 12 weeks
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  • Growth
  • Product
  • Hiring & team
  • Money
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Web traffic rank #987,999 higher is better

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About the startup

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Story

Beardbrand’s YouTube habit started before the store, not at a million subscribers

Eric Bandholz says Beardbrand began as a 2012 blog and YouTube community, that a New York Times reporter triggered a rushed Shopify store in January 2013, and that YouTube became a primary teaching channel well before la

Magai's 163-day $20,000 MRR is not the later million in lifetime sales

Dustin Stout's October 2023 Indie Hackers interview leads with Magai at $20,000 a month after 163 days; his August 2025 essay later reports $1 million in lifetime sales and nearly $100,000 MRR, which this record keeps ap

Frederic Lalonde called Hopper's pivot scary and still followed the Times traffic

Frederic Lalonde says Hopper's travel-blog aggregator failed the expectation of the money raised, then a New York Times story sent more than a million visitors in three weeks to a PDF that was never meant for travellers,

Michael Cameron treated Rome2rio's sale as a product finished, not a price named

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Subcategories in the same part of the directory, with the number of listed products.

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