Keel

Most mental health apps assume the hard part is finding a technique. It is not. The hard part is having somewhere to put the thing you have been carrying since Tuesday, at 1am, when no one else is awake. Keel is built for that moment. Keel is a private, AI-powered wellness companion for people who live mostly in their own head. It does not start with a worksheet or a mood emoji. It starts by listening. You type what is on your mind, and Keel sits with it the way a thoughtful friend would, before offering anything. If you are in therapy, Keel is built for the other 167 hours your therapist does not see. If you are not, it is a starting point that takes you seriously. What Keel does: - AI companion sessions grounded in CBT, DBT, and ACT therapeutic frameworks, offered when the moment is right rather than forced upfront - Memory that compounds across sessions. Keel remembers what you told it last week, the patterns underneath your conversations, the techniques that actually helped, and the topics you keep circling back to - Daily check-ins that track mood, energy, sleep quality, sleep disruptions, triggers, and journal entries in under two minutes - Sleep tracking that goes beyond hours, capturing whether you slept through, woke during the night, had trouble falling asleep, or experienced restless sleep - Structured wellness programmes spanning multiple weeks, covering anxiety management, stress resilience, better sleep, building resilience, self-esteem, and emotional intelligence - Guided breathing and grounding exercises for moments when you need something immediate - An SOS toolkit for difficult moments with quick-access coping strategies - Insights dashboard showing mood trends, sleep-mood correlations, trigger patterns, energy tracking, and weekly wins - Therapist summary export so you can bring real data to your sessions instead of vague recollections - Personalised AI insights that surface connections you cannot see from the inside, like how your sleep disruptions correlate with mood drops or how a specific trigger keeps recurring on the same day each week How Keel is different: Most wellness apps fall into one of two categories: chatbots that forget you between sessions, or trackers that collect your data and do nothing with it. Keel is neither. Memory is the whole point, not a feature. Keel does not just save your last message. It tracks the patterns underneath your sessions and shapes itself around how you specifically work. The longer you use it, the sharper it gets. A session in month three is fundamentally different from a session on day one, because Keel knows your history, your patterns, and what has actually helped. Listening comes before technique. Real therapy does not start with a worksheet. It starts with someone being heard. Keel follows the same protocol: validate the feeling first, sit with what was said, and only offer a technique when the moment is right. Never before. Quieter on purpose. No emojis. No exclamation marks. No cheerful nudges. The tone is closer to a thoughtful friend at a kitchen table than a wellness brand on social media. This is a deliberate design choice, not an oversight. Private by design. Everything you tell Keel stays on your device. Nothing is uploaded to a database. Nothing is trained on your words. Nothing is sold to third parties or shared with advertisers. If you delete the app, your history goes with it. Your safety plan never syncs, ever. Clinically grounded. Built on real therapeutic frameworks with crisis detection, validation boundaries, and scope guards from the ground up. Keel knows what it is not. It is not a therapist and it does not pretend to be one. Who it is for: Keel is for people who have a partner, friends, maybe a therapist, and still carry a layer of things they do not quite bring up. Not because those things are shameful. Because they are hard to get to in real time, with another person watching. Keel is the space to get to them alone, at your own pace. Launching soon on iOS. Join the waitlist at www.keelwellness.app.