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Unbounce — Startup Profile
Startup

Unbounce

Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.

Conversion optimization
0 Momentum score
Signals per week, last 12 weeks
  • Launches
  • Growth
  • Product
  • Hiring & team
  • Money
  • News & stories
  1. Stories Unbounce dropped cheap plans instead of hiring a sales team

Among 444 Conversion optimization products tracked by Astracia.

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About the startup

Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.

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Retold founder accounts from startups in the same category, each linked to the original.

Story

Unbounce dropped cheap plans instead of hiring a sales team

Rick Perreault says Unbounce validated landing-page pain with 42 stranger surveys, launched without a sales team, then killed $10 and $25 plans after cohort math showed about $150 to acquire a customer who paid about $10

ConvertKit's $5,020 MRR in 2015 is not the 2020 ARR clock

Nathan Barry's March 2015 essay records ConvertKit at $5,020 monthly recurring revenue after 26 months and $55k invested; a later year-in-review he wrote for 2020 states ARR grew from $19.83 million to $25.85 million, a

Justin Duke’s 2021 review peaked at $10,105 MRR, not a $392k year

Justin Duke’s 25 December 2021 year-in-review states Buttondown peaked at $10,105 MRR, ended the year south of that peak, and logged 23 million emails sent. He did not state $392,000 for the year in that post. The angle

Damon Chen posted $100,000 ARR after nine months of building Testimonial in public

Damon Chen says he launched Testimonial.to on Product Hunt and Indie Hackers in December 2020 with a $199 lifetime deal, quit after hitting $1,000 MRR in March 2021, and on 5 October 2021 wrote that the project had just

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