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Loox — Startup Profile
Startup

Loox

Loox is a social proof marketing platform that empowers over 100,000 Shopify and Shopify Plus merchants to grow their brands by turning real customers into ambassadors that submit visual reviews, share product experiences, and refer friends.

Conversion optimization
0 Momentum score
Signals per week, last 12 weeks
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  1. Stories Loox scrapped a B2C mall and sold photo reviews to merchants

Among 444 Conversion optimization products tracked by Astracia.

  • In the bottom half of Conversion optimization products with a traffic rank by web traffic Web traffic rank: #24 of 25

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About the startup

Loox is a social proof marketing platform that empowers over 100,000 Shopify and Shopify Plus merchants to grow their brands by turning real customers into ambassadors that submit visual reviews, share product experiences, and refer friends.

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Story

Loox scrapped a B2C mall and sold photo reviews to merchants

Yoni Elbaz says Loox began as a free B2C reviews mall whose unit economics collapsed, then a $50,000 note, 15 months without founder salaries, and a Shopify App Store motion, with merchant count and ARR kept on separate

ConvertKit's $5,020 MRR in 2015 is not the 2020 ARR clock

Nathan Barry's March 2015 essay records ConvertKit at $5,020 monthly recurring revenue after 26 months and $55k invested; a later year-in-review he wrote for 2020 states ARR grew from $19.83 million to $25.85 million, a

Justin Duke’s 2021 review peaked at $10,105 MRR, not a $392k year

Justin Duke’s 25 December 2021 year-in-review states Buttondown peaked at $10,105 MRR, ended the year south of that peak, and logged 23 million emails sent. He did not state $392,000 for the year in that post. The angle

Damon Chen posted $100,000 ARR after nine months of building Testimonial in public

Damon Chen says he launched Testimonial.to on Product Hunt and Indie Hackers in December 2020 with a $199 lifetime deal, quit after hitting $1,000 MRR in March 2021, and on 5 October 2021 wrote that the project had just

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