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About the startup
Thawly is an AI-powered executive function engine built specifically for ADHD brains by a cognitive psychology researcher with lived ADHD experience. Most productivity tools solve organization. But ADHD people aren't disorganized — they're unable to initiate. That's a neurochemical barrier, not a willpower problem. Thawly has two modes for two kinds of stuck: 🎯 ACTION MODE — You know the task but can't start. Tell us what you've been avoiding ("clean the kitchen," "reply to that email"), and we instantly decompose it into absurdly tiny micro-steps. Step 1 might literally be "stand up." A 2-minute timer guides you through each step. No list. No overwhelm. Just one action at a time. 🧠 COACH MODE — You don't even know where to begin. Everything is tangled. Dump the chaos in your head, and Thawly acts as your AI executive function coach — asking guided questions to untangle your thoughts, then building a clear, actionable blueprint you can execute immediately. Unlike AI tools that generate a sub-task list and abandon you, Thawly is a continuous execution engine. We hold your hand through every step — from "stand up" to "done." Also featuring: • Brain Dump — pour out 17 swirling anxieties, we randomly pick one and break it down. No deciding required. • Picture-in-Picture — a floating mini-widget that stays with you while you work • Editable steps — add, delete, rewrite any AI-generated step Free to try. No signup needed.
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