Ditto

About the startup

Ditto turns your existing audience into your next distribution channel. Every quarter your CPMs are up 18% and your budget is flat. Every quarter the CFO asks why marketing can't just cost less. Every quarter you ship the same creative that looks like everyone else's creative, & quietly know it's slop, and approve it anyway. There's a different way to do this. Spotify proved it. The Spotify Wrapped model isn't a campaign. It's a mechanic. You hand every person in your audience something specific enough to themselves that they want to repost it. The customer becomes the channel. You stop paying Meta for reach you already had access to. Ditto is the managed marketing campaign service that runs that mechanic for you. You don't buy a tool. You don't integrate an API. You don't staff an in-house team to run a Remotion or After Effects pipeline that takes six months to build and breaks the first time the data is messy. You hand us your data, your brand, and your moment. We come back with a campaign that your audience distributes for you. The proof point we lead with is Spotify Songwriter Wrapped 2023. We rendered 7,000 personalized assets for songwriters, producers, and publishers. Day-one open rate was 87 percent. Day-one share download rate was 44 percent. The industry benchmark for "good" on those numbers is 25 to 30 percent open and 2 to 5 percent download. We weren't 10 percent better than the benchmark. We were a different category entirely. Songwriters, agents, and labels posted their cards organically across Instagram, X, and LinkedIn the same day Wrapped launched. That earned reach was worth more than the campaign cost, by orders of magnitude. Three years later, Songwriter Wrapped is part of mainstream Spotify Wrapped. What we deliver: A campaign that beats the math on your paid spend. The Wrapped mechanic produces earned reach the moment your audience starts sharing. For most brands, the cost-per-impression on a Ditto campaign comes in well below their current Meta or LinkedIn CPM, because the impressions aren't bought, they're generated. Video-led, multi-format. Video is the primary asset. Each recipient gets a personalized video that tells them something true about themselves, using data they already trust. Around the video, we produce images, carousels, and share cards optimized for every channel they'll repost on. End-to-end fulfillment. We don't just produce the campaign. We deliver it to your audience by email, web, or whichever channel fits. Then we measure how many recipients shared, where they shared, and what came back. You see the engagement and the earned reach quantified. Brand-safe: Your team approves the template once. Every personalized asset that ships looks like your brand, holds up in your design system, and never produces a "Dear [FIRSTNAME]" embarrassment in the wild. Who this is for: Lifecycle, retention, and product marketing leaders at platforms, marketplaces, franchise networks, and consumer brands with a first-party audience they can reach directly. You have a database of customers, sellers, creators, partners, or franchisees, and an annual moment, milestone, or activation that deserves more than a templated email. You have a CMO or VP under pressure to prove marketing's value to a CFO who keeps asking why CAC is up. The buyer profile we see most often: a marketing operator drowning in production work, championing the campaign internally, with a VP of Marketing or CMO sponsor who needs a flagship moment the board mentions unprompted. Two people, one deal. What we're not: We're not a self-serve tool. If you want a Bannerbear or DynaPictures-style API to integrate yourself, those products are good at what they do, and we'll happily point you to them. Ditto is for the moment when the campaign matters enough to have someone else handle the production end-to-end. We're not "AI content." We don't generate slop on demand. Every Ditto campaign is built around a brand template your team designed and approved, then individualized by data. The recipient gets something specific to them. Not something generated for them. We're not a "personalization platform." That category is dead language. We make managed campaigns where the audience is the distribution channel. That's a different thing. What this replaces: Six-figure paid media budgets that produce diminishing returns. Agency engagements where every campaign is a custom build that takes three months and ships late. In-house production teams buried under variant creation. Bulk image and video tools that require engineering capacity you don't have. Adobe data merge workflows from 2014 that no one has retired yet. Pricing starts at $5,000 per campaign. Recurring engagements for platforms and franchise networks scale up from there. Every engagement is scoped to a specific moment, not a license to a tool. Stop paying Meta for reach you already have access to. Start making campaigns your audience distributes for you.