Pipe Platform

About the startup

Addpipe (addpipe.com) is a B2B SaaS platform that provides developers and businesses with everything they need to embed audio, video, and screen recording capabilities directly into their web applications — without building or maintaining the underlying infrastructure themselves. The Core Problem It Solves Recording media over the web is genuinely hard. Browser inconsistencies, codec compatibility issues, upload reliability, storage pipelines, transcoding, and playback delivery all need to work seamlessly together. Addpipe abstracts that entire complexity away, giving teams a production-ready recording platform they can integrate in hours rather than months. The Recording Client At the heart of the product is the Pipe Recording Client — an embeddable widget that works across desktop and mobile web browsers with no plugins or downloads required. It supports three recording modes: * Video Recording — captures up to 4K audio and video from a user's webcam, suitable for interviews, identity verification, testimonials, and more. * Screen Recording — captures a user's screen, optionally alongside their camera feed, enabling use cases in tech support, qualitative research, proctoring, and sales enablement. * Audio Recording — captures voice-only recordings through the user's microphone, useful for audio feedback, research responses, and voice submissions. The client is constantly updated to navigate browser bugs and inconsistencies, handles the nuances of different browser MediaRecorder implementations, and is thoroughly tested across environments. Backend Infrastructure Addpipe runs its own recording infrastructure across two geographic regions — the EU and the US — so recordings are ingested close to the user, reducing latency and helping customers meet data residency requirements. Key infrastructure highlights include: * Dual availability zones per region for high uptime and resilience against outages. * Capacity to handle 200,000+ recordings per day per availability zone. * Automatic transcoding of all recordings to optimized MP4 files, including rotation and watermarking where needed. * Flexible storage options: Addpipe can store recordings on its own infrastructure or push them directly to the customer's own storage (e.g., AWS S3, Google Cloud Storage). * Playback and download links generated automatically for each recording. Developer Integration Addpipe is built for developers. Integration options are extensive and flexible: * HTML & JS Embed Codes — drop the recording client into any web page or single-page app with minimal code. * JavaScript APIs — a JS Control API for programmatically controlling the recorder, and a JS Events API for responding to recording lifecycle events (start, stop, upload complete, etc.). * Webhooks — real-time server-side notifications for platform events such as recording completion. * REST API — full JSON-based access to recordings and account data via GET, PUT, and DELETE endpoints. * WordPress Plugin — for teams running WordPress-based platforms. * Detailed documentation and tutorials — covering integrations with platforms like Qualtrics, Google Cloud Storage, and more. Dashboard and Account Management The Pipe dashboard gives teams a centralized place to manage their recording operations. Features include browsable and searchable recording libraries, multi-environment support (to keep recordings and settings separate across projects or clients), rich metadata per recording (IP, user agent, device names, codecs), time-zone-aware timestamps, and detailed logs for debugging and auditing. Security & Compliance Addpipe has achieved SOC 2 Type I attestation, signaling a serious commitment to security and operational controls. The platform includes dedicated security and privacy features, and the EU infrastructure region is specifically designed to support data protection compliance requirements — including GDPR-conscious data residency. Use Cases Addpipe's platform is used across a range of industries and applications: * Remote Identity Verification (KYC) — capturing video as part of know-your-customer workflows. * Video Interviews — async video interview collection for hiring platforms. * Proctoring — recording test-takers for online examination integrity. * Legal & Compliance — collecting recorded statements or consent. * User-Generated Content (UGC) — enabling end users to submit video or audio content within a product. * Research — capturing qualitative responses from study participants. Who Uses It Addpipe has served over 1,300 customers, with notable names including Airbnb, MIT, VidCruiter, Signzy, Newsela, and Memento. It's primarily adopted by developer teams and product builders who need reliable, embeddable recording without reinventing the wheel.