About the startup
Adtivity is the Growth Layer for Founders. It plugs into Stripe and Paystack plus your codebase, and surfaces MRR, lifecycle, churn prediction, and plain-English growth recommendations in one place. No SQL, no data team, no five-tab tax of Stripe plus PostHog plus Baremetrics plus Dune plus your bank. The problem: solo founders and two-person teams don't have a data analyst. Existing analytics tools (PostHog, Mixpanel, Amplitude) assume you do. Baremetrics and ChartMogul give you MRR alone. Nobody unifies MRR plus product events plus lifecycle plus churn prediction at the same user_id, and nobody translates that into plain English for the person actually running the business. How it works. Adtivity ships as three surfaces: a hosted SaaS at adtivity.xyz, an npm SDK you install in your product to capture events, and an MCP server on Cloudflare Workers that AI assistants (Claude Code, Cursor, ChatGPT) can call. A founder says 'connect analytics' to Claude Code, the Adtivity MCP wires up the SDK for them, and events flow. EI, your AI marketing co-founder, then answers questions like 'why is churn up this week?' from inside the AI tool you already use. The seven distinguishing capabilities: AI-installable via MCP + SDK, EI as your AI marketing co-founder, native MRR + Lifecycle tracking via Stripe and Paystack, the Churn Prediction page with Red/Orange/Yellow/Green risk segments, Pulse Alerts written in founder voice, the Wall family (Founder Wall for identity, Product Wall for metrics showcase, the public canonical Wall as investor-facing leaderboard), and bundled Trampoline access, a five-tier peer community with podcast, IRL events, credits, and live opportunity flow. Founder OS, built for the founder actually running the business.
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Founder stories from Data & Analytics startups
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Plausible's open-source SaaS post clocks $1M ARR on 2 June 2022Marko Saric's June 2022 Plausible post, using Uku Täht's origin and the team's public MRR ladder, states $83,637 MRR and $1 million ARR on 2 June 2022 with 7,000-plus paying subscribers, not a $3.1 million figure the fou |
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Adriaan van Rossum logged $100K ARR, not $100K MRR, after an earlier $30K ARR yearAdriaan van Rossum wrote in March 2021 that Simple Analytics hit $100K annual recurring revenue while shipping a new data stack; two years earlier he had described a $30K ARR milestone, a different unit and date. |
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