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Planned — Startup Profile
Startup

Planned

Get the clarity you need to finally make progress with money

Personal finance & budgeting
0 Momentum score
Signals per week, last 12 weeks
  • Launches
  • Growth
  • Product
  • Hiring & team
  • Money
  • News & stories
  1. Launches Planned launched on PeerPush
  2. Launches Planned launched on Uneed

Among 2,291 Personal finance & budgeting products tracked by Astracia.

  • Top 1% of Personal finance & budgeting products by launches Launches tracked: #3 of 2,291

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About the startup

Most people don't need another budgeting app. They need to know whether they're actually going to be okay. Planned is your personal financial coach. Connect your accounts and you get a real plan in minutes: where your money is going, what you can safely spend, what to do next, and a financial health score that tells you if you're moving in the right direction. Behind it is an always-on coach that knows your actual numbers instead of giving generic advice. Ask it the things you'd ask a friend who's good with money. Can I afford this? Pay off the card or build savings first? What does this change do to my plan? You get an answer grounded in your situation, any time you want one. When you want a human, book 1:1 coaching with a CFP® professional and work through it together. Same numbers, same plan, real conversation. Start free. No spreadsheets to build, no sales pitch.

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Media about Finance & Payments

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Founder stories from Finance & Payments startups

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Retold founder accounts from startups in the same category, each linked to the original.

Story

Cory Zue sells a Django boilerplate, not a $10k MRR meter

Cory Zue says SaaS Pegasus now makes about 80 percent of his income as a one-time Django starter kit, after Place Card Me taught him to sell PDFs for about $5 and after 2021 product income of about $113,000 across his po

ProjectionLab hit $10k MRR after years of nights and weekends

Kyle Nolan says he built ProjectionLab for his own financial plan, did not expect others to want it, and reached $10,000 MRR after more than two years of solo nights-and-weekends work, with a stepwise chart he published

Jen Yip stayed a company of one at $45,000 ARR

Jen Yip says she ran Lunch Money as founder, engineer, designer, and support, and that by May 2020 the budgeting app had 600-plus users and $45,000 ARR. Later she wrote that paying subscribers crossed 1,000 and ARR $80,0

Brex changed co-CEOs when the company got too large for shared calls

Henrique Dubugras says he and Pedro Franceschi invented an internal-versus-external co-CEO split at Pagar.me, repeated it at Brex, then moved to a Chairman and sole-CEO structure as Brex 3.0 and a possible IPO made joint

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