GoHalves

Every co-marketing partnership I have run started the same way. A spreadsheet, three weeks of emails, and a partner who turned out to be a competitor. GoHalves is the fix. GoHalves matches non-competing B2B tech brands that share an audience, so they can co-market instead of buying their way to reach. You give it your product, your ideal customer and your goals. It scores every other company in the pool on audience overlap and size parity, rules out anyone selling something too close to yours, and introduces the ones worth a conversation. Both sides have to accept before anything happens. Every campaign type is a two-way exchange. Newsletter swaps, joint content, shared audiences. Nobody borrows a list without giving one back, which is the difference between co-marketing and paid placement. Once two brands match, GoHalves drafts the campaign from both profiles rather than leaving them to work out what to do with each other. Early access, starting with companies building in and around AI, and adding other industries as the pool grows. Founding members get half price for their first twelve months.