Product Launch Checklist
Every launch step, why it matters and when to skip it
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About the startup
Plan your software launch with a checklist that says why each step matters and when to skip it Product Launch Checklist is a free list for people launching software, from the moment the product works to the first month after launch. It covers SaaS, mobile apps, AI tools, browser extensions, open source projects and developer tools. Every item says why it matters and says when you can skip it. Pick what you are launching and the list gets shorter, not longer. Your ticks are remembered in the browser, and the whole thing is readable without an account, an email or a payment. It is also built for AI agents: a no-auth MCP server and an agent skill let an assistant walk you through your own launch one item at a time.
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Explore expertise in Productivity & Collaboration
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David AllenAmerican productivity consultant and author |
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Media about Productivity & Collaboration
See all →Shows and channels grouped by topic. A recommendation does not mean this profile was featured or endorsed.
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Thoughts from the Ivory BasementNewsletter · Günter Richter |
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Founder stories from Productivity & Collaboration startups
See all →Retold founder accounts from startups in the same category, each linked to the original.
| Story |
|---|
Buffer's first paying customer arrived four days after a seven-week buildJoel Gascoigne validated Buffer with a two-page landing flow, spent seven weeks of evenings and weekends on a minimal product, launched on 30 November 2010, and recorded a first paying customer within four days. |
Tibo stated sub-$2M ARR at sale and $6–7M later, not catalog $3.5MIn a January 2024 Bootstrapped Founder interview, Thibault Louis-Lucas did not quote a $10M sale price or $3.5M ARR; he said Lempire acquired them below $2M annual recurring revenue and that they were nearing $6–7M, with |
Tally's March 2024 letter is $100k MRR, not a $3M ARR stampMarie Martens wrote that Tally, launched in summer 2020 with Filip, hit $100k monthly recurring revenue in February 2024 with a bootstrapped team of three and more than 250,000 users; this record uses those founder label |
Ajay Goel priced GMass after a free year, not after an ARR headlineAjay Goel’s own GMass posts give send volume, user counts, and plan prices. In a later interview he described a $10,000 first build, a free first year, and $10,000 to $20,000 a month after the paywall. He did not state $ |
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