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Virality Playbook v2 — Startup Profile
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Virality Playbook v2

350+ Pages Of Startup Growth Hacks

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About the startup

A 350+ page growth hacking playbook for startups. Master sales, growth engineering, fundraising, cold email, and more. Used by 200+ YC founders.

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Founder stories from Sales & Customer Support startups

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Retold founder accounts from startups in the same category, each linked to the original.

Story

Marc Lou sold a Next.js boilerplate and published two different revenue clocks

Marc Lou says ShipFast made a quarter million dollars in five months after a $100 launch bet, and separately posted $100,000 in the last thirty days; those windows are his, not the same interval.

HeadReach reached shy of $2,000 MRR in three months, then sold assets after Google killed the API

Kalo Yankulov says HeadReach, a lead-generation SaaS launched in late 2016, grew in three months to a bit shy of $2,000 MRR, then sunsetting and a LeadFuze asset sale followed after Google closed the Site Search API they

Nick Francis bet Help Scout on content he said you cannot write a check for

Nick Francis says Help Scout raised $800,000, acquired paying customers through content rather than checks competitors could write, and paid less than $100 to acquire a customer while others in the space might pay $5,000

Steli Efti says Close scaled on founder-led sales content, not ads

Steli Efti says Close launched in 2013 with laptop YouTube videos about sales, that content was the company's only marketing channel for years, and that he later recorded voice memos and post-call clips so a writer could

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