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- Launches Formala launched on Product Hunt
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About the startup
Formala is an AI front desk for your website. It greets every visitor, answers their questions, books appointments straight into your calendar, and drops ready-to-call leads in your inbox - 24/7, from one line of code. A contact form is where most leads quietly die. Someone lands on your site at 9pm, fills in a box, and hears nothing for two days. By then they have booked with whoever answered first. Formala replies immediately and asks the questions you would ask, so enquiries arrive already qualified. It books into your own calendar, drafts follow-ups, supports voice as well as text, lets you take over any live chat, and routes messages via Slack, Zapier or a custom CRM. If it hits capacity it falls back to a normal form, so nothing is lost. Built for service businesses: contractors, salons, clinics, photographers, realtors, fitness studios and agencies. Free 30-day trial.
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