Dean's Skyscraper outreach turned 160 emails into 17 links and a doubled traffic month
Brian Dean says that after publishing Google's 200 ranking factors on 18 April 2013 he emailed 160 qualified sites, landed 17 links at an 11 percent rate, and watched organic traffic to the whole site double in 14 days; a July 2025 Backlinko interview quotes him on not relying 100 percent on Google, with Semrush now owning the brand.
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