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Backlinko — Startup Profile
Startup

Backlinko

SEO Training and Link Building Strategies

SEO & search visibility

Founders & team

Founder stories

About the startup

It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies.

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Profile

SaaS Report

YouTube · 1K subscribers

Edward Sturm

SEO, digital marketing, organic social media marketing, growth hacks, and founder stories.

What a Story - The Video Partner for SaaS & AI

Welcome to What a Story, your go-to partner for premium explainer videos and product demo videos specifically designed for SaaS, Tech and AI companies.

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Retold founder accounts from startups in the same category, each linked to the original.

Story

Dean's Skyscraper outreach turned 160 emails into 17 links and a doubled traffic month

Brian Dean says that after publishing Google's 200 ranking factors on 18 April 2013 he emailed 160 qualified sites, landed 17 links at an 11 percent rate, and watched organic traffic to the whole site double in 14 days;

Buffer's first paying customer arrived four days after a seven-week build

Joel Gascoigne validated Buffer with a two-page landing flow, spent seven weeks of evenings and weekends on a minimal product, launched on 30 November 2010, and recorded a first paying customer within four days.

ConvertKit's $5,020 MRR in 2015 is not the 2020 ARR clock

Nathan Barry's March 2015 essay records ConvertKit at $5,020 monthly recurring revenue after 26 months and $55k invested; a later year-in-review he wrote for 2020 states ARR grew from $19.83 million to $25.85 million, a

Justin Duke’s 2021 review peaked at $10,105 MRR, not a $392k year

Justin Duke’s 25 December 2021 year-in-review states Buttondown peaked at $10,105 MRR, ended the year south of that peak, and logged 23 million emails sent. He did not state $392,000 for the year in that post. The angle

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