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About the startup
swtchd.io is allowing users to discover which version of a form or landing page performs best instead of guessing, and pick winner version in a click. Works out of the box with form builders that can redirect after submit (Tally, Typeform, and more). Perfect for quickly testing different copy, layout, and design. Example use-cases: Tally form A vs Tally form B Tally vs Typeform Linktree vs any link-in-bio / landing page URL Notion page A vs notion page B Problem I've identified: People are running forms and landing pages making random guesses on whether design or copy is good (or AI guesses for them these days), while simple changes on copy / design can have a huge effect on clicks and retention. Market has answered to this problem with complicated or pricy tools, so I built one that can used for free, is easy to use, doesn't require coding, aligned with AB testing standards.
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