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FairCreator — Startup Profile
Startup

FairCreator

Brands overpay TikTok creators 17x. I built a fix

Data & Analytics

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About the startup

I work with TikTok influencers for a marketplace, and I kept running into the same problem — every analytics tool prices creators using average views. Sounds reasonable, right? Except TikTok doesn't work like that. One creator I was evaluating had 49 videos at ~30K views and 1 viral hit at 5M. The "average" said 129K. The median? 30K. The brand almost paid 4x more than they should have. This happens everywhere. I ran the numbers — averages can inflate pricing up to 17x on TikTok because of how the algorithm distributes virality. So I built FairCreator to fix this: → Median-based analytics that show what a creator actually delivers, not their best day → Fair Price Calculator so you know what a collab should really cost → Simple CRM to manage deals from outreach to payment → Chrome Extension to see real stats while browsing TikTok Right now it's just me, bootstrapped, ~$200/mo budget. MVP is live, working on SEO and getting first paying users. Would genuinely appreciate feedback from this community — especially if you've worked with influencers or built pricing tools. What am I missing?

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