Founders & team
About the startup
We're building the unified marketing measurement stack for online stores. We make it easy for marketeers to understand where their customers come from, cut unprofitable channels, and scale when things are working. We are vertically integrating the modern data stack for marketing teams of online stores by consolidating customer data collection, consent management, identity resolution, transformations, attribution, data forwarding, and analytics into a single platform.
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Explore expertise in Marketing & Content
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SaaS ReportYouTube · 1K subscribers |
Edward SturmSEO, digital marketing, organic social media marketing, growth hacks, and founder stories. |
What a Story - The Video Partner for SaaS & AIWelcome to What a Story, your go-to partner for premium explainer videos and product demo videos specifically designed for SaaS, Tech and AI companies. |
Media about Marketing & Content
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Founder stories from Marketing & Content startups
See all →Retold founder accounts from startups in the same category, each linked to the original.
| Story |
|---|
Buffer's first paying customer arrived four days after a seven-week buildJoel Gascoigne validated Buffer with a two-page landing flow, spent seven weeks of evenings and weekends on a minimal product, launched on 30 November 2010, and recorded a first paying customer within four days. |
ConvertKit's $5,020 MRR in 2015 is not the 2020 ARR clockNathan Barry's March 2015 essay records ConvertKit at $5,020 monthly recurring revenue after 26 months and $55k invested; a later year-in-review he wrote for 2020 states ARR grew from $19.83 million to $25.85 million, a |
Justin Duke’s 2021 review peaked at $10,105 MRR, not a $392k yearJustin Duke’s 25 December 2021 year-in-review states Buttondown peaked at $10,105 MRR, ended the year south of that peak, and logged 23 million emails sent. He did not state $392,000 for the year in that post. The angle |
Ajay Goel priced GMass after a free year, not after an ARR headlineAjay Goel’s own GMass posts give send volume, user counts, and plan prices. In a later interview he described a $10,000 first build, a free first year, and $10,000 to $20,000 a month after the paywall. He did not state $ |
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