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Mise — Startup Profile
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Mise

Get just the recipe without stories or ads

Health & Wellness

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About the startup

Mise — Just the Recipe. Paste a URL and get a clean, readable recipe. No life stories, no ads, no pop-ups. Mise extracts structured recipe data — ingredients, steps, times, servings — from thousands of recipe websites automatically. But URLs are just one of six ways to get recipes in. Extract — Paste any recipe URL. Mise pulls structured data from the page and gives you just the recipe. Works on thousands of sites. Photo Import — Snap a photo of a handwritten recipe card or cookbook page. Mise reads it with AI vision and converts it into a structured recipe you can save, scale, and cook from. Video Import — Paste a TikTok, Instagram Reel, or YouTube Short. Mise captures the video, transcribes the audio, reads on-screen text, and structures it into a real recipe. Paste — Copy recipe text from anywhere — group chats, emails, comments — and paste it in. Mise parses it into ingredients and steps. Describe — Tell Mise what you want to cook in plain English. AI generates a full structured recipe. Reference your saved recipes with @ to make variations ("@Chicken Parm but air-fried"). Discover — Search the web for recipes without leaving the app. Mise finds matching recipes, shows preview cards with ratings and images, and extracts the full recipe when you pick one. Cooking Mode — Full-screen, step-by-step instructions with auto-detected timers, hands-free read-aloud, and a wake lock that keeps your screen on. Built for messy hands and loud kitchens. Meal Planning — Drag recipes onto a weekly calendar. Hit "Shop This Week" to generate a consolidated grocery list that merges duplicate ingredients across recipes. Instacart Integration — Send your grocery list to Instacart and shop at 85,000+ stores including Kroger, Costco, Walmart, Publix, and Safeway. One tap from meal plan to checkout. Works everywhere, works offline. Mise is a Progressive Web App — install it from your browser on any device. No app store required. All your recipes are stored locally on your device. $4.99 one-time. Not a subscription. Free tier includes 25 saved recipes with full access to cooking mode, meal planning, grocery features, Discover, and Describe. URL extraction and text paste are unlimited.

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Story

Eran Galperin bootstrapped Gymdesk to 7-figure ARR language and a mid-8-figure exit label

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