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daqedf

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SaaS Report

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Edward Sturm

SEO, digital marketing, organic social media marketing, growth hacks, and founder stories.

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Retold founder accounts from startups in the same category, each linked to the original.

Story

Buffer's first paying customer arrived four days after a seven-week build

Joel Gascoigne validated Buffer with a two-page landing flow, spent seven weeks of evenings and weekends on a minimal product, launched on 30 November 2010, and recorded a first paying customer within four days.

ConvertKit's $5,020 MRR in 2015 is not the 2020 ARR clock

Nathan Barry's March 2015 essay records ConvertKit at $5,020 monthly recurring revenue after 26 months and $55k invested; a later year-in-review he wrote for 2020 states ARR grew from $19.83 million to $25.85 million, a

Justin Duke’s 2021 review peaked at $10,105 MRR, not a $392k year

Justin Duke’s 25 December 2021 year-in-review states Buttondown peaked at $10,105 MRR, ended the year south of that peak, and logged 23 million emails sent. He did not state $392,000 for the year in that post. The angle

Ajay Goel priced GMass after a free year, not after an ARR headline

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