Alessio Sbrana
Idee, commenti e considerazioni sul digital marketing
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About the startup
Da circa 20 anni mi occupo di strategie di web marketing: nel corso della mia carriera ho avuto l'opportunità di lavorare come freelance, imprenditore e responsabile dei team digital per varie agenzie di digital marketing. Questi ruoli mi hanno dato modo di lavorare per siti aziendali, istituzionali, onlus, gruppi bancari, multinazionali, pmi, info-commerce e, soprattutto, siti di commercio elettronico. Il miei "primi amori” sono stati la SEO e la SEM, ma la generazione di traffico, se pur "di qualità", non può bastare: negli anni ho approfondito le mie conoscenze in ambito digital con l’obiettivo di aumentare il profitto economico delle aziende attraverso il web, in modo particolare grazie alla conversion optimization (CRO) e alla marketing automation.
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