Fabric: Former Staples Engineers Built "Commerce APIs" for Brands Too Big for Shopify and Too Small for Salesforce
Fabric was founded in the Seattle area in 2017 by Ryan Bartley and Shiv Agarwal, technology leaders at Staples, to give mid-market retailers the kind of modular commerce infrastructure Amazon had built for itself. Faisal Masud, a former Amazon, eBay, Groupon and Staples executive, became CEO in 2020 as the company emerged from stealth with a $9.5 million seed round led by Redpoint Ventures. Fabric then raised three rounds in about a year, culminating in a $140 million Series C led by SoftBank in
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