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Wealth Rank

Stop impulse spending before you tap buy

Lifestyle & TravelEstimated

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About the startup

WILLPOWER IS AN ILLUSION. AUTOMATE YOUR SELF-CONTROL. Every app on your phone is engineered to make you spend. Shopping apps, ride-hailing services, food delivery, and betting platforms make spending too easy, too fast, and too frictionless. WealthRank levels the playing field. It injects a mandatory, physical speed bump into your phone to stop impulse spending before it happens.

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Eric Bandholz says Beardbrand began as a 2012 blog and YouTube community, that a New York Times reporter triggered a rushed Shopify store in January 2013, and that YouTube became a primary teaching channel well before la

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