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OOtira — Startup Profile
Startup

OOtira

AI catches wardrobe duplicates before you buy.

Fashion & shopping

Among 798 Fashion & shopping products tracked by Astracia.

  • Top 5% of Fashion & shopping products by launches Launches tracked: #14 of 798

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About the startup

Ootira is a closet copilot that runs at the moment you're about to buy clothes online. A 2025 survey found ~19% of shoppers eventually realize they bought something too similar to what they already own. Ootira checks the new item against your closet, your local weather, and your wear history, then surfaces a calm second opinion — duplicate, gap, or maybe-skip. Chrome extension on product pages, PWA for morning outfit decisions. Closet photos stay on your device (Gemma 4 E2B on-device vision).

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Selected by category and available use-case details. A topic match does not establish equivalent features.

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Added to this directory in the past 30 days. Dates refer to the directory listing, not the product launch.

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Profile

Theo Baschak :verified:

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Dad.

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