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Cruising Altitude — Startup Profile
Startup

Cruising Altitude

A digital seatback catalog for the smartphone era

Lifestyle & TravelEstimated

About the startup

Shopping online got efficient—and boring. Cruising Altitude exists to bring back joyful discovery: that seatback-catalog feeling where you flip, smile, and stumble on something you didn’t know you needed. We curate quirky, conversation-starting products in a clean, scroll-first catalog, with playful features rolling out next. Independent and not affiliated with any airline or legacy catalog brand.

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Beardbrand’s YouTube habit started before the store, not at a million subscribers

Eric Bandholz says Beardbrand began as a 2012 blog and YouTube community, that a New York Times reporter triggered a rushed Shopify store in January 2013, and that YouTube became a primary teaching channel well before la

Frederic Lalonde called Hopper's pivot scary and still followed the Times traffic

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