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ZEDO — Startup Profile
Startup

ZEDO

ZEDO offers ad serving tools that include video and mobile ad serving.

Marketing & ContentEstimated

About the startup

ZEDO offers ad serving tools that include video and mobile ad serving.

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Profile

SaaS Report

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Edward Sturm

SEO, digital marketing, organic social media marketing, growth hacks, and founder stories.

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Retold founder accounts from startups in the same category, each linked to the original.

Story

Buffer's first paying customer arrived four days after a seven-week build

Joel Gascoigne validated Buffer with a two-page landing flow, spent seven weeks of evenings and weekends on a minimal product, launched on 30 November 2010, and recorded a first paying customer within four days.

ConvertKit's $5,020 MRR in 2015 is not the 2020 ARR clock

Nathan Barry's March 2015 essay records ConvertKit at $5,020 monthly recurring revenue after 26 months and $55k invested; a later year-in-review he wrote for 2020 states ARR grew from $19.83 million to $25.85 million, a

Justin Duke’s 2021 review peaked at $10,105 MRR, not a $392k year

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Ajay Goel priced GMass after a free year, not after an ARR headline

Ajay Goel’s own GMass posts give send volume, user counts, and plan prices. In a later interview he described a $10,000 first build, a free first year, and $10,000 to $20,000 a month after the paywall. He did not state $

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