Sill

About the startup

Sill is the intelligence platform for AI brand visibility. AI search adoption grew 156% YoY. Your buyers increasingly ask ChatGPT, Gemini, and Perplexity before they open Google. AI responses cite just 2–4 brands. If yours isn't one of them, you're invisible in the fastest-growing discovery channel in a decade. Sill closes the loop from tracking to proof across four integrated modules: PULSE — DAILY VISIBILITY TRACKING Monitors six AI platforms daily: ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews. Five core metrics: AI Visibility (appearance rate), Mention Rate, Citation Share, Content Score, and Sentiment. Every query is classified into strategic tiers: Defend (protect existing visibility), Grow (expand into adjacent topics), Aspire (enter new conversations). Competitive benchmarking tracks up to six rival brands against the same queries. VANGUARD — CITATION INTELLIGENCE & DEFENSE Identifies which sources AI engines trust to represent your brand. Breaks down citations by domain, content type, and platform. Highlights where competitors get cited and you don't. Watchdog continuously monitors for hallucinations, fabricated features, misquoted pricing, confused competitors, outdated claims, and alerts you before customers encounter misinformation. Query fan-out analysis captures the hidden sub-queries AI generates behind the scenes (comparison searches, pricing lookups, review aggregations) and shows which ones mention your brand. COMPASS — PRIORITIZED ACTIONS Analyzes visibility gaps, citation weaknesses, and competitive positioning to generate ranked content recommendations. Each includes: target URL, affected queries, impact estimate, effort estimate, and step-by-step execution instructions. Integrates with CMS platforms (WordPress, Shopify, Webflow, HubSpot, Ghost, Contentful, Strapi, Wix, Squarespace) so recommendations connect directly to your publishing workflow. LAB — CONTROLLED EXPERIMENTS When you make a content change, Lab detects it automatically via CMS webhooks and runs a rigorous before/after measurement, tracking SOV shift per platform, per query, with statistical confidence levels. No A/B test infrastructure required. No minimum traffic or page count. Works for websites of all sizes. Lab answers the question no other tool can: did that content change actually improve how AI recommends your brand, or was it noise? INTEGRATION ECOSYSTEM AI Platforms: ChatGPT, Gemini, Perplexity, Claude, Grok, Google AI Overviews Analytics: GA4 for AI traffic attribution, Google Search Console CMS: WordPress, Shopify, Webflow, HubSpot, Ghost, Contentful, Strapi, Wix, Squarespace Reporting: PDF exports, shareable experiment reports WHO USES SILL - SEO & AEO Teams — daily SOV tracking, D/G/A classification, experiment-backed proof - Content Teams — know what to write next with impact estimates - Leadership — competitive benchmarks and statistical proof of AI search ROI - Agencies — multi-brand dashboard with per-brand subscriptions PRICING Start free with a 2-week Basic trial, no credit card required. Basic: $90/mo (120 prompts, 6 platforms, 1–2 experiments). Pro: $225/mo (360 prompts, 5–6 experiments, fan-out analysis, PDF reports). Enterprise: custom volume, unlimited experiments, dedicated account manager. Our research shows 40% of AI brand mentions contain inaccuracies. The brands that track, defend, act, and prove impact now will own AI visibility for their category.