Ben Simpson

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CindyLouWho2 ecommerce consultant | Etsy pro | retired from law | mitochondrial disease | sports fan | vegetarian | disability | jewellery designer
John McQueen-Scott ✨🧙‍♂️🤘 He/him.
A Armando Solbes Founder at SkydropX

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Anton Osika Founder at Depict
Ryan Florence Building @remix-run at Shopify
Mark Dalgleish 🦄 CSS Modules co-creator / 💿 @remix-run at @shopify 🛍️ / 🧁 Vanilla Extract / Creator of Braid, Playroom / MelbJS organiser / dad x4

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Retold founder accounts from startups in the same topic, each linked to the original.

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Starter Story paid enough for Pat Walls to quit engineering, at $5K a month on Indie Hackers Pat Walls told Indie Hackers in August 2019 that he bootstrapped Starter Story to $5K a month and 80K monthly visitors, then left his full-time engineering job, a profitability story distinct from Pigeon's later $1K MRR.
Rick Blyth sold Merch Wizard as a multi-six-figure lump, not a named price Rick Blyth says a weekend Chrome extension made over $3,000, Merch Wizard and KDP Wizard reached about $10,000 MRR, and a later sale of the apps closed at full asking price in five hours as a multi-six-figure exit with a
Alex Le acquired Picture It, then reported about $3,500 MRR as a solo operator Alex Le says he bought the Shopify app Picture It in September 2023, rebuilt its front end toward a Built for Shopify badge, and told Indieniche in August 2025 that the app was doing about $3,500 MRR, with first customer
Depop began as a magazine shop that had to follow Instagram's look Simon Beckerman says Depop started as a shop for PIG magazine, copied the 2011 social-app look, then found wardrobe sellers eBay could not serve at £5, after a year at H-Farm in Venice.

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