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Selza — Startup Profile
Startup

Selza

For solopreneurs. Sell, get paid, and grow from your phone.

Ecommerce & Retail

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About the startup

The seller OS for Southeast-Asian solopreneurs. Sell on WhatsApp, Telegram, Instagram and Messenger, get paid by PayNow or card, and let an AI teammate handle the busywork.

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Show

Shopify Growth Marketing Podcast

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THE ECOMMERCE EDGE Podcast with Jason Greenwood

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Founder stories from Ecommerce & Retail startups

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Retold founder accounts from startups in the same category, each linked to the original.

Story

Starter Story paid enough for Pat Walls to quit engineering, at $5K a month on Indie Hackers

Pat Walls told Indie Hackers in August 2019 that he bootstrapped Starter Story to $5K a month and 80K monthly visitors, then left his full-time engineering job, a profitability story distinct from Pigeon's later $1K MRR.

Rick Blyth sold Merch Wizard as a multi-six-figure lump, not a named price

Rick Blyth says a weekend Chrome extension made over $3,000, Merch Wizard and KDP Wizard reached about $10,000 MRR, and a later sale of the apps closed at full asking price in five hours as a multi-six-figure exit with a

Alex Le acquired Picture It, then reported about $3,500 MRR as a solo operator

Alex Le says he bought the Shopify app Picture It in September 2023, rebuilt its front end toward a Built for Shopify badge, and told Indieniche in August 2025 that the app was doing about $3,500 MRR, with first customer

Depop began as a magazine shop that had to follow Instagram's look

Simon Beckerman says Depop started as a shop for PIG magazine, copied the 2011 social-app look, then found wardrobe sellers eBay could not serve at £5, after a year at H-Farm in Venice.

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Subcategories in the same part of the directory, with the number of listed products.

Category

Online stores & marketplaces

792 listed products

Inventory & warehouses

369 listed products

Pricing, subscriptions & loyalty

364 listed products

Dropshipping & print on demand

228 listed products

Store & product management

214 listed products

Wholesale & B2B commerce

182 listed products

Order fulfillment & returns

111 listed products