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Contrarian Thinking — Startup Profile
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Contrarian Thinking

Contrarian Thinking is a new kind of investment and advisory firm powered by media. We buy, scale, and build profitable businesses, turning entrepreneurs into CEOs and companies into enduring assets.

Finance & Payments

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About the startup

Contrarian Thinking is a new kind of investment and advisory firm powered by media. We buy, scale, and build profitable businesses, turning entrepreneurs into CEOs and companies into enduring assets.

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Story

Contrarian Thinking charged after a year of a free 34-word newsletter

Codie Sanchez says she launched Contrarian Thinking in 2020 with a 34-word free newsletter, took a year to make a penny, then built Cashflow membership to a founder-reported $3 million 2022 run rate, separate from her de

Tibo stated sub-$2M ARR at sale and $6–7M later, not catalog $3.5M

In a January 2024 Bootstrapped Founder interview, Thibault Louis-Lucas did not quote a $10M sale price or $3.5M ARR; he said Lempire acquired them below $2M annual recurring revenue and that they were nearing $6–7M, with

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ProjectionLab hit $10k MRR after years of nights and weekends

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