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About the startup
Wildcard is the full-stack AEO & GEO platform for ecommerce and retail brands. We audit and action on how you show up across across AI search and AI shopping platforms like ChatGPT, Google AI Overviews, Gemini, Amazon Rufus/Alexa, and Walmart Sparky. We build the roadmap to close the gaps, and create the content that gets you recommended. Most tools stop at a visibility score. We do the work, and are built for ecommerce brands and retailers, not SaaS. Brands using Wildcard now show up first in AI answers where they used to be invisible. Wildcard is building the command center for agentic commerce, everything brands need to serve a new type of shopper: AI agents; including support for emerging standards like the Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP).
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Recently added in Ecommerce & Retail
Browse category →Added to this directory in the past 30 days. Dates refer to the directory listing, not the product launch.
| Product |
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Sentinel BizFast multi-currency desktop POS & inventory for retail |
ManageCartSide Cart & Floating Cart for WooCommerce |
Surron Depot CanadaGenuine Surron bikes and OEM parts in Canada |
BinCutBrowse, buy, and sell manually reviewed domain names at fixed wholesale prices without added buyer fees. |
Explore expertise in Ecommerce & Retail
See all →Profiles grouped by topic. This does not confirm an offer, availability or a connection to this profile.
| Profile |
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CindyLouWho2ecommerce consultant | Etsy pro | retired from law | mitochondrial disease | sports fan | vegetarian | disability | jewellery designer |
John McQueen-Scott ✨🧙♂️🤘He/him. |
Mike RossFounder/CEO at Beanstalk |
Media about Ecommerce & Retail
See all →Shows and channels grouped by topic. A recommendation does not mean this profile was featured or endorsed.
| Show |
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Shopify Growth Marketing PodcastPodcast · Muhammed from Growth Suite |
eCommerce PodcastPodcast · Matt Edmundson |
THE ECOMMERCE EDGE Podcast with Jason GreenwoodPodcast · Jason Greenwood |
Founder stories from Ecommerce & Retail startups
See all →Retold founder accounts from startups in the same category, each linked to the original.
| Story |
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Starter Story paid enough for Pat Walls to quit engineering, at $5K a month on Indie HackersPat Walls told Indie Hackers in August 2019 that he bootstrapped Starter Story to $5K a month and 80K monthly visitors, then left his full-time engineering job, a profitability story distinct from Pigeon's later $1K MRR. |
Rick Blyth sold Merch Wizard as a multi-six-figure lump, not a named priceRick Blyth says a weekend Chrome extension made over $3,000, Merch Wizard and KDP Wizard reached about $10,000 MRR, and a later sale of the apps closed at full asking price in five hours as a multi-six-figure exit with a |
Alex Le acquired Picture It, then reported about $3,500 MRR as a solo operatorAlex Le says he bought the Shopify app Picture It in September 2023, rebuilt its front end toward a Built for Shopify badge, and told Indieniche in August 2025 that the app was doing about $3,500 MRR, with first customer |
Depop began as a magazine shop that had to follow Instagram's lookSimon Beckerman says Depop started as a shop for PIG magazine, copied the 2011 social-app look, then found wardrobe sellers eBay could not serve at £5, after a year at H-Farm in Venice. |
Browse Ecommerce & Retail categories
See all →Subcategories in the same part of the directory, with the number of listed products.
| Category |
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Online stores & marketplaces792 listed products |
Inventory & warehouses368 listed products |
Pricing, subscriptions & loyalty364 listed products |
Dropshipping & print on demand228 listed products |
Store & product management214 listed products |
Wholesale & B2B commerce182 listed products |
Order fulfillment & returns111 listed products |