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About the startup
Fraya is a design-first commerce OS for small businesses. Describe your business in one sentence and Fraya designs the website, builds the store and connects checkout to your own Stripe. Then it drafts the week: social posts, email campaigns, review requests and a note on what sold. Nothing goes out without your yes. It replaces ten separate tools, and every site is built so AI search can read it. Free to publish and sell, 1% on sales. Paid plan $29/mo.
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Recently added in Ecommerce & Retail
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SnapToSell. Photo to woocommerce productTurn any photo into a complete WooCommerce listing with AI |
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Explore expertise in Ecommerce & Retail
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CindyLouWho2ecommerce consultant | Etsy pro | retired from law | mitochondrial disease | sports fan | vegetarian | disability | jewellery designer |
John McQueen-Scott ✨🧙♂️🤘He/him. |
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Media about Ecommerce & Retail
See all →Shows and channels grouped by topic. A recommendation does not mean this profile was featured or endorsed.
| Show |
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Shopify Growth Marketing PodcastPodcast · Muhammed from Growth Suite |
eCommerce PodcastPodcast · Matt Edmundson |
THE ECOMMERCE EDGE Podcast with Jason GreenwoodPodcast · Jason Greenwood |
Founder stories from Ecommerce & Retail startups
See all →Retold founder accounts from startups in the same category, each linked to the original.
| Story |
|---|
Starter Story paid enough for Pat Walls to quit engineering, at $5K a month on Indie HackersPat Walls told Indie Hackers in August 2019 that he bootstrapped Starter Story to $5K a month and 80K monthly visitors, then left his full-time engineering job, a profitability story distinct from Pigeon's later $1K MRR. |
Rick Blyth sold Merch Wizard as a multi-six-figure lump, not a named priceRick Blyth says a weekend Chrome extension made over $3,000, Merch Wizard and KDP Wizard reached about $10,000 MRR, and a later sale of the apps closed at full asking price in five hours as a multi-six-figure exit with a |
Alex Le acquired Picture It, then reported about $3,500 MRR as a solo operatorAlex Le says he bought the Shopify app Picture It in September 2023, rebuilt its front end toward a Built for Shopify badge, and told Indieniche in August 2025 that the app was doing about $3,500 MRR, with first customer |
Depop began as a magazine shop that had to follow Instagram's lookSimon Beckerman says Depop started as a shop for PIG magazine, copied the 2011 social-app look, then found wardrobe sellers eBay could not serve at £5, after a year at H-Farm in Venice. |
Browse Ecommerce & Retail categories
See all →Subcategories in the same part of the directory, with the number of listed products.
| Category |
|---|
Online stores & marketplaces792 listed products |
Inventory & warehouses367 listed products |
Pricing, subscriptions & loyalty364 listed products |
Dropshipping & print on demand228 listed products |
Store & product management214 listed products |
Wholesale & B2B commerce181 listed products |
Order fulfillment & returns111 listed products |