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About the startup
Rothgar is a gamified financial goal-tracking app where you manage your “realms” and report your progress to a wise (and demanding) dragon. Your financial life is split into themed realms, each representing a core area of your money — from building an emergency fund to saving for adventures. You’ll create quests (specific goals) and rituals (repeating habits) to grow your realms, earn gold, and level up both your kingdom and Rothgar himself. Each week, you submit a report to Rothgar’s Lair, where he gives you feedback, surfaces areas that need attention, and reveals hidden achievements you’ve unlocked. With a central War Room for quest management, a Treasury for tracking income and expenses, and a narrative-driven experience that turns finance into an adventure, Rothgar keeps you accountable, engaged, and always working toward your next victory.
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