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Buttondown — Startup Profile
Startup

Buttondown

Buttondown is the best way to start and run your newsletter

Marketing & ContentEstimated
0 Momentum score
Signals per week, last 12 weeks
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  • Product
  • Hiring & team
  • Money
  • News & stories
Web traffic rank #43,978 higher is better
  1. Stories Buttondown sold customers on Markdown and on what it would not build
  2. Stories Justin Duke’s 2021 review peaked at $10,105 MRR, not a $392k year

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About the startup

Buttondown is the best way to start and run your newsletter.

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Justin Duke’s 2021 review peaked at $10,105 MRR, not a $392k year

Justin Duke’s 25 December 2021 year-in-review states Buttondown peaked at $10,105 MRR, ended the year south of that peak, and logged 23 million emails sent. He did not state $392,000 for the year in that post. The angle

Buttondown sold customers on Markdown and on what it would not build

Justin Duke says he built Buttondown at night while at Stripe because TinyLetter had cobwebs, added a user table after friends asked the price, and later funded open source from nights-and-weekends revenue by building le

ConvertKit's $5,020 MRR in 2015 is not the 2020 ARR clock

Nathan Barry's March 2015 essay records ConvertKit at $5,020 monthly recurring revenue after 26 months and $55k invested; a later year-in-review he wrote for 2020 states ARR grew from $19.83 million to $25.85 million, a

Damon Chen posted $100,000 ARR after nine months of building Testimonial in public

Damon Chen says he launched Testimonial.to on Product Hunt and Indie Hackers in December 2020 with a $199 lifetime deal, quit after hitting $1,000 MRR in March 2021, and on 5 October 2021 wrote that the project had just

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