Launch toolkit

Toolkit

Everything around a launch. The checklist and the directories keep their pages and your saved progress.

Go through it the week before your day. Your ticks stay in this browser only.

Your startup profile is complete: logo, website, pricing and a description of a few paragraphs.
At least three screenshots of the product in use (1600×1000 or similar). The first one shows the main screen, not a logo.
A demo video under two minutes, if you have one. Show the product working, without a long intro.
Pricing and availability on Astracia match your website.
Pick a day on which you can answer comments for twelve hours.

Write the “What is new” line: who it is for and what changed, in one sentence.
Put the “Launching on Astracia” badge on your site and share the launch page, so people can press Notify me.
Prepare posts for your own channels from the share kit in My Launch; each has its own link, so you see what worked.
Ask your team to be ready to answer questions in their own words.

At 00:00 Pacific Time the page goes live. Post the first comment as the maker: why you built it and what feedback you want.
Answer every comment the same day.
Ask people to try the product and to vote only if they find it useful. Never offer anything for a vote.
Watch Launch statistics in My Launch to see which channel brings visitors.

Good Release notes your customers actually read, written from merged pull requests.

Weak THE BEST AI TOOL FOR EVERYONE 🚀🚀

Say who it is for and what it does. No capitals, no links, no superlatives.

Good Now writes notes in five languages and posts them to Slack.

Weak Big update, check it out!

One concrete change. For a first launch: the problem you solve.

Three short paragraphs work best: the problem in one sentence, how the product solves it, and who uses it today. End with what feedback you want.

Real screens, not mock-ups. Order them like a demo: main screen, the key action, the result. Avoid text too small to read.

One sentence for who it is for and what changed. That sentence is your "What's new".
Check the demo path: a visitor should reach the product in one click from the launch page.
Pricing and availability on the profile must match the site.
Prepare the posts for your own channels; schedule them for 00:00 Pacific Time or your morning.

Be present: answer comments the same day. Maker replies are labelled.
Ask people to try the product and give feedback. Do not ask for votes in exchange for anything.
Fix problems people report; add a dated update instead of rewriting the page.

Read the result page and the discussion once more a week later.
Write down what you learned; a relaunch with a real update is possible after 90 days.